Science of Consumer Behaviour Presentation & Recommendations

This presentation analyzes the research article by Consiglio, De Angelis, & Costabile (2018) on the effect of social density on word of mouth. It explains empirical studies, research findings, and their implications. The study reveals that social density increases the likelihood of consumers sharing information. The presentation then applies these findings to Grill’d, an Australian burger company, suggesting they leverage social density to enhance customer experience and promote their new plant-based menu. The recommendations focus on providing excellent service in high-density areas to encourage positive word of mouth and increase sales. The presentation uses research methods from Bell, Bryman & Harley (2018) and Quinlan, Babin, Carr & Griffin (2019) to support the analysis.