Consumer Behavior Analysis: Reflections on Shopping Trip Experiences

This report provides a reflection on consumer behavior, analyzing shopping trips and the factors influencing purchasing decisions. It examines motivational factors, comparing expensive and inexpensive product choices, and explores the role of involvement and resources in consumer behavior. The report also delves into exposure, perception, and stimuli, highlighting how brand awareness and sensory memory impact consumer choices. The analysis includes real-world examples, comparing different product types, and drawing conclusions about the decision-making processes of consumers. The report utilizes consumer behavior theories to provide a comprehensive understanding of the shopping experiences, consumer motivations, and the influence of various elements in the marketplace.

Consumer
Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Reflection:...................................................................................................................................1
Overview of the shopping trips:..................................................................................................1
Reflect and compare motivational factors on Purchase situation...............................................2
Reflect and compare on the type of involvement and resources.................................................3
Reflect and compare exposure, perception and stimuli elements...............................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
The Consumer behaviour is refers about reflecting different attributes of peoples in
customer where their organisation uses select, buy and dispose through significant kind of goods
and services through needs and wants (Chrysochou, 2017). By reflecting action towards
consumer in current marketplace and underlying through motives actions. The main purpose of
Consumer behaviour is to mapping about various role in different marketplace through starting
from generating information from user and consumer play different roles through product
consumer. In this report it reflects about own observation that optimise finding through
reflection.
MAIN BODY.
Reflection:
Overview of the shopping trips:
As per the situation where I have observe in shopping trip in which my family member
and friends are uses to approach different buying pattern at time of convenience product which is
tend to be not expensive on that way they are approaching easily manner. In their behaviour
there is change occurs when buying behaviour get occurs when my family or friends enhance
their buying power to negotiate in effective way towards buyers. Further something what I have
observe that role of consumption to create relationship between consumer, marketer and a wide
array of differentiate product. In may times my family and others are used to chose window
shopping in that they measure product price from applying their own assumption in terms of
culture dominant by mapping usage, disposition (Cox and et. al., 2020). Various Shopping
market also presumes to facilitate or mainly offers significant product and services along with
experiences, people by highlight ideas of business. The decision making of consumer as my
family get to influence if they are confident on their buying capacity as well as income what they
earn through significantly which allows many opportunities towards buying product and
services.
On the perspective of my family behaviour they usually seek high quality in every
product where they can willing to pay more goods and services. Authentic type of product to
allows significant top brand range of traits of goods and services where they are implies their
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effective decision making of before buying any products. Yes , I agree income plays an
important role where my family comes under moderate traits earning attribute through which
they mainly generate better behaviour towards product and services.
Reflect and compare motivational factors on Purchase situation.
By analysing the above situation through which my family and friends are having better
opportunity through approaching proper and actual quality of authentic product where
motivation plays an vital role in which I get to overview about it by measuring facts and finding
in consumer behaviour terms. My family get motivate in context of purchasing quality base
product through an investigate willingness. As per what I have scrutinize about factor motivation
it enhance to reflect about decision making and better procuring disposing goods. Needs, values,
involvement and inconsistency through referring about personal reference that engages to
consumer for buying any product accordingly (Han and Stoel., 2017). There are types and
technique of motivational needs which I implement into my family needs where their motivation
helps to increase more buying of product and services. On the basis of major consider affect
motivation such as motivated reasoning by allowing to getting optimum information in my
family get to gathered the information about specific shopping trips and marketplace that major
allows their interest as well as decision making. I get to making study about market tactics where
they enhance better retail categories, where retail market and other shopping trips get to involve
by advertise about product and services that also make high influence high needs wants through
internet. Through measuring motivational techniques which enhance Maslow Hierarchy needs
that majorly allows to provides major needs and wants. In following I have compare between
above situation between in present situation that tends to compare within above situation where
product and service in shopping trips are more important in terms of inexpensive and expensive
type of product range that shows buying capacity.
Inexpensive Expensive
 Customer use to buy these type of
product when it provide in cheaper
range as well as better quality ensure.
 Occasional season where people use to
 Through expensive only occurs when
they are high range of requirement and
needs that creates major role in better
appearance.
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having lower buying power that
enhance customer motivation increases
in effectively.
 High bargain power increases and
along with different product
alternatives available allows that could
interest influence in positive situation.
 High buying power can reduce bargain
power that induces more quality of
product enhance in effective manner.
 Different shopping trips can reflect
about in expensive product situation
that it occurs high mobility of price
distribution in effective manner.
In above I have differentiate between expensive and inexpensive product and service in
which they are playing important role that occurs many alternative that propounded about
different situational base where my family only approach for economic product when there is
any occasion and expensive when there is high requirement.
Reflect and compare on the type of involvement and resources.
There are different resource in which consumer are interest to way approaching way to
commencing better by selecting their proper product and services. By mapping my situation in
different sources through which I have identify various aspect to measure family background that
where they produce exposure, product position or ranking in market (Khan, Asad and Mehboob,
2017). Some of activity allows certain amount that essential that preserves about customer point
of view. As there is situation where Expensive and Inexpensive factor which is enhance various
resources which I have evaluated as per behaviour of significant customer involvement. On
situation of Expensive product that mainly allows to customer by consulting within expertise or
relatives to buying this particular product where usually I and include my family member when
we have uses to approaches high price quality product we need to consult or scrutinize to
compare with other product as that particular product is reliable or not (Oyserman and Schwarz.,
2017). But one thing which I noticed that in condition of inexpensive product customer not takes
longer time to create their decision making as they enhance to better approach in easier way.
Inexpensive Expensive
 At the time of this situation where
customer are easily to buy product and
 At the situation of expensive there is
need to consulting which is effectively
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services.
 More barging option available where it
creates wide range of alternative to
better divide for buying product and
services in effective way.
approach high quality of product and
services where customer need to
enhance better and effective decision
making.
 By consulting, scrutinize, compare with
other brand product in terms of pricing
and quality before approaching that
product in effective manner.
In above comparison between resource information related within expensive and
inexpensive way through I detailed investigate about factor that allows customer approach
resources in terms of expensive and inexpensive manner that creates more influence for major
buying perspective.
Reflect and compare exposure, perception and stimuli elements.
On the basis of highlighting of perception and stimulus behaviour that creates more
influence in customer attributes. As I have notice that brand awareness plays as an important role
through which people get to emphasis about making their opinion and enhance their reaction in
terms of perception about specific product and services (Li, Gordon and Gelfand., 2017). By
highlight three factor which instantly determine about sensory memory which has makes engage
towards five sense that reacts on basis of hearing, seeing creating effective relate memory.
Exposure is helps to customer by scrutinize information related with better scrutinise. I get to
interact with different stimulus and having perception about specific product and service that
prefers mainly about highlight about product schemes. By applying significant tools of brand
image that enhance to capture towards effective applies of making standard which viewed
through proper way. I have scrutinize the real evidence that more reaction towards better brand
specification that allows positive generate outcomes.
CONCLUSION
In above report of Consumer behaviour reflection that occurs describes about shopping
trips where there is evaluate about different situation that occurs more inexpensive and expensive
way of product and service through which customer creates better decision making in which
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income and other behaviours plays an important role to diversified through better evaluate
results. Some of motivational factors is support to highlight about different needs and wants
which they customised and acquire willingness product and service through affordability.
Maslow need model and other techniques of needs that driven specific customer fulfilment. In
situation of expensive and inexpensive that propounded need by differentiate in better way.
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REFERENCES
Books and Journals
Chrysochou, P., 2017. Consumer behavior research methods. In Consumer Perception of
Product Risks and Benefits (pp. 409-428). Springer, Cham.
Cox and et. al., 2020. Initial impacts of the pandemic on consumer behavior: Evidence from
linked income, spending, and savings data. University of Chicago, Becker Friedman
Institute for Economics Working Paper, (2020-82).
Han, T.I. and Stoel, L., 2017. Explaining socially responsible consumer behavior: A meta-
analytic review of theory of planned behavior. Journal of International Consumer
Marketing. 29(2). pp.91-103.
Khan, M.M., Asad, H. and Mehboob, I., 2017. Investigating the consumer behavior for halal
endorsed products. Journal of Islamic Marketing.
Li, R., Gordon, S. and Gelfand, M.J., 2017. Tightness–looseness: A new framework to
understand consumer behavior. Journal of Consumer Psychology. 27(3). pp.377-391.
Oyserman, D. and Schwarz, N., 2017. Conservatism as a situated identity: Implications for
consumer behavior. Journal of Consumer Psychology. 27(4). pp.532-536.
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