Consumer Behavior Report: Starbucks' Non-Dairy and Amazon's Choice

This report analyzes two key marketing scenarios: Starbucks' decision to shift towards non-dairy milk options and Amazon's 'Amazon's Choice' program. The Starbucks section explores the company's rationale, the evolving consumer attitudes towards dairy products, and the competitive advantages gained from the shift, referencing the environmental considerations and health benefits. The report also discusses the decline in dairy consumption among younger generations and their preference for alternatives. The Amazon section examines the e-commerce giant's strategies, focusing on the 'Amazon's Choice' feature, its potential drawbacks, and the resulting impact on consumer trust and product quality. It highlights how the system can be manipulated, leading to the promotion of potentially low-quality products, and suggests recommendations to improve the feature and maintain customer trust. The report uses references to support the arguments made about marketing in a global and digital world.