Analysis of Consumer Behaviour Trends in the Hospitality Sector

This report delves into the intricacies of consumer behaviour within the hospitality sector. It begins by outlining the key factors influencing consumer decisions, including psychological, social, and cultural aspects. The report then explores the significant impact of digital technology on consumer trends, focusing on changes in expectations and awareness. Furthermore, it examines specific trends affecting the hospitality industry, such as smart hotels, personalization, the use of robots, and artificial intelligence. The conclusion emphasizes the crucial role of understanding consumer behaviour for businesses to succeed and adapt to the dynamic market. The report also includes a list of references for further reading.

Hospitality Consumer
Behaviour Insight

Table of Content
 Introduction
 Factors that influence the consumer behaviour and attitudes
 Changes in the consumer trends due to impact of digital technology
 Conclusion
 References

Introduction
Consumer behaviour is define as the the process where consumers
take their own purchasing decisions. It includes various factors
like the needs of the consumers, how much they are willing to
pay, what are their preferences, taste and many more.

Factors that influence the consumer behaviour and
attitudes
Consumer behaviour is effected by various factors. Its the responsibility of the
marketer of the company to analysis and understand the factors that effects the
consumer behaviour.
 Psychological Factors
 Social Factors
 Cultural factors
 Personal Factors

Changes in the consumer trends due to impact of
digital technology
Consumer trends refers to the process where the
tracking activity is conducted in order to examine
the buying behaviour of consumers that is what are
they buying and how much they are spending
money.

Cont....
Digital technology impact on the consumer
behaviour and attitudes
 Expectations
 Awareness

Consumer trends affecting the hospitality sector
 Smart hotels
 Personalisation
 Robots
 Artificial Intelligence
Cont....

Conclusion
From the above presentation it has been concluded that customers play
major role in determining the success of the organisation. The behaviour,
attitude, preferences and taste of people(customers) changes on frequent
bases, so its important for business organisation to study and analyse these
trends in customer in order to gain success in marketplace and to survive in
the market.

References
 Alhelalat, J.A., Ma’moun, A.H. and Twaissi, N.M., 2017. The impact of personal and functional
aspects of restaurant employee service behaviour on customer satisfaction. International
Journal of Hospitality Management, 66, pp.46-53.
 Christie, M., 2017. Changing consumer behaviour in Papua New Guinea: its social and
ecological implications. Canberra, ACT: Centre for Resource and Environmental Studies, The
Australian National University..
 Coulson, A.B. and et.al., 2014. Hospitality codes and social exchange theory: The Pashtunwali
and tourism in Afghanistan. Tourism Management, 45, pp.134-141.
 Dootson, P. and et.al., 2017. Deterring deviant consumer behaviour: when ‘it’s wrong, don’t do
it’doesn’t work. Journal of Marketing Management. 33(15-16). pp.1355-1383.
 Hall, C.M., 2013. Framing behavioural approaches to understanding and governing sustainable
tourism consumption: Beyond neoliberalism,“nudging” and “green growth”? Journal of
Sustainable Tourism. 21(7). pp.1091-1109.
 Hudson, S. and Hudson, L., 2012. Customer service for hospitality and tourism. Goodfellow
Publishers Ltd.

Thank You