Consumer Behaviour and Insights: Decision-Making Report

This report delves into the realm of consumer behavior, dissecting the consumer decision-making journey and the pivotal role marketers play in shaping it. It explores the stages of consumer decision-making, the importance of mapping the path to purchase, and how marketers respond throughout the process. The report differentiates between B2C and B2B decision-making, providing illustrative examples, and assesses various market research approaches. It also evaluates the factors influencing decision-making and buying behavior, offering relevant examples. Furthermore, the report examines how marketers influence the different stages of the decision-making process using B2C and B2B strategies, and provides a concluding overview of the key findings.