Analysis of Consumer Behavior and Trends in the Hospitality Sector

This report analyzes consumer behavior within the hospitality industry, focusing on the impact of digital technology and cultural influences. It examines how factors such as social and cultural backgrounds, along with psychological aspects, shape consumer decisions. The study uses the Bicester Village Hotel in the UK as a case study to illustrate these concepts. The report also highlights the significant changes in consumer trends driven by digital advancements, such as online booking and digital payment options, comparing the experiences of customers in the past to those of today. The study also explores the Black Box Model to understand the factors influencing consumer decision-making. It concludes by emphasizing the importance of understanding consumer behavior for hotels to attract and retain customers in a competitive market.

Hospitality Consumer Behaviour and Insight

TOC
Introduction
Different factors which are influencing consumer behavior and attitude
Consumer trends are changing due to the impact digital technology.
Conclusion
References

INTRODUCTION
Consumers are backbone of company
they are the supportive factor in the
growth of business unit. It is essential for
business to make them happy and
satisfied.
Study will explain Consumer trends are
changing due to the impact digital
technology

Different factors which are influencing consumer behaviour and attitude.
Social Factor – Social factors creates great influence on hospitality industry, as there are variety
of customer who visits Bicester Village Hotel in UK and every individual or couple who visits
hotel is of different mind set and this all customer together creates a society so if they are happy
with the hospitality of hotel then they will like your hotel and will visit hotel again but if they
don't like then they will prefer other hotel
Cultural Factor – Culture is like tradition in which different people are living like in UK, India,
Japan, each country is having different culture and this culture gives a great impact on people
minds as they are addicted to the culture in which they live, so this culture also influences
hospitality factor as Bicester Village Hotel in UK used culture factor very effectively by giving
all types of customer a cultural feel of their own country.

Cont…
Psychological Factor – It is that factor which create judgments either facilities which are
provided to them is good or not. Like if a couple had visited hotel Bicester Village Hotel and the
couple which is from other country comes with a mind set that UK people are not so sweet
which is their psychological mind set and this mind set affects hospitality factor as they come
with negative mind set but as psychology can be change if they got so much greet from hotel
then their mind set will become positive and this thing will influence hospitality of consumer's
behavior and attitude positively.(Moutinho and Vargas-Sanchez., 2018)

Consumer trends are changing due to the impact digital technology
Customer trends are so much influenced by digital technology as digital world had changed
whole dimension of world as digital technology had came with lot of things in it like now any
individual can book any hotel, film tickets, cab, or can pay bill digitally and this digital
technology is one of the most trending thing in today's world as like Customer who want to book
hotel in UK named Bicester Village Hotel UK and
if customer was living in 90's then he would not able to book hotel digitally, at that time when
customer reach UK after that he will find hotel by asking people about hotel that which is best
hotel and after that he had stop a tax and after that taxi will drop him according to the hotel name
given to the taxi driver, but after entry of digital technology customer trend is highly changed
like if now they have to book Bicester Village Hotel in UK then they can booked everything
through their phone like taxi, hotel, or any other booking which is available digitally

CONCLUSION
This study conclude about Bicester Village Hotel hospitality service and how they understand
mind of customer because in hotels tourist comes from different countries and to understand their
decision what effort does hotel give to bring or attract customer to their hotel
and for this they using different types of models like Black Box Model in which there are two
types of research primary and secondary which helps in understanding that what thing influence
consumers mind and there are many more things like factors which influence consumer decision
making

REFERENCES
Varkaris, E. and Neuhofer, B., 2017. The influence of social media on the consumers’ hotel
decision journey. Journal of Hospitality and Tourism Technology, 8(1), pp.101-118.
Samoggia, A. and Riedel, B., 2018. Coffee consumption and purchasing behavior review: Insights
for further research. Appetite, 129, pp.70-81.