Impact of Consumer Behavior Factors on Hotel Hilton Performance

This report analyzes consumer behavior within the context of the hospitality industry, specifically focusing on Hotel Hilton. It investigates various factors influencing consumer decisions, including psychological, cultural, social, and personal aspects. The report examines how these factors affect guest behavior and preferences, with particular attention to the impact of digital technology and emerging trends such as artificial intelligence, recognition technology, and online booking applications. It also explores the analysis of how consumer behavior and trends influence the hospitality sector, and the impact of these factors on consumer decision-making. The report concludes with an overview of the consumer decision-making process and the importance of understanding consumer behavior for the success of hotels like Hilton. Finally, it provides a review of the relevant literature to support the analysis.

Hospitality Consumer Behaviour and Insight

INTRODUCTION
 Consumer behavior is an study of any individual customer or any group
that how any individuate customer , organization or group select , buy
goods and satisfy their needs and their wants.
 it also include emotional and mental repose from the customer.
 This report will investigate different factors like social ,
psychological,cultural and personal which influence consumer behavior
and attitude in a hotel Hotel Hilton.

Different factors which influence consumer
behavior and attitude within a Hotel Hilton
Physiological Factors
 consumers can relay on some basic factors when they are making
purchasing decisions, many of which are subconscious.
 Here are some Physiological factor which affect guest behavior :
Cultural
 Hotel Hilton is come under hospitality industry any and people from all
around the world come stay in their hotel.
 They speak different languages that affect on the employees of the company.
Many customer come from different culture and background they can stay
only in economic hotels and they do not prefer high class hotels.
 this cultural factor affect on the hotel Hilton.

To be Continued
Social-
 Most of the guest choose hotels with the reference of their friend who tell
them about the hotel. For hotel Hilton its impotent for them to take review
about this and this can be helpful for them in marketing plan.
 It is impotent for them to give better services to their guest so they can
refer others about hotel Hilton.
Personal factors-
 customers age affect on the Hotel industry because teenagers are more
interested to stay in hotels as compare to the adults.
 This factor affect on their profitability and they hotel Hilton have to make
strategies according to them.
 Earning also affect because every person have different different salaries
middle class people stay in low budget rooms and other who are having
better salaries they rent luxury hotels.
 Middle class people spent on hotels according to their salaries.

Consumer trends are changing due to the impact
of digital technology
Artificial Intelligence
 In this modern world , customers are expected to be able to directly interact
with Hotel Hilton across the different varieties of the digital channels and
receive the rapid response.
 Artificial intelligence are capable to understand simple questions and they
provide a proper answer of the questions.
 It is taking the burden away from the customer services staff and help in
improving the experience for the customers it is also include the other area of
the Hotel Hilton.
Recognition technology
 Recognition Technology like digital cards to unlock the room are main
attraction and trends for consumer.
 With change of the technology consumer trends also change they want better
technology which shows the royalty of the hotel.
 This technology is attracting teenagers to much but most of the hotels avoid
this technology.

To be continued
Online application
 Now a days people book their hotel from their home before 2-3 days and
they are getting many exciting offers and discounts for hotels, this is an
new trends for customer and they are getting good response from the
consumers and with this trend they are getting reviews from their
 customers online and better reviewed hotels are getting more customer
hotel Hilton also using this technology and they are generating their most
of the profit by this online hotel booking application.
 Mostly teenagers are using those apps to book hotels and main reason to
growth of this industry is because of this technology

Analysis of how factors that influence consumer
Behaviour and trends in hospitality
 Culture factors affect the consume behavior in hospitality because in this
industry people come all around the world and they have different color ,
 different culture and different demands , language barrios create problem
for employees of this industry they have to understand their demand and
according to that they have to give them services they have to respect
reign of the industry.
 Every customer is different in behavior some are good in nature , some
are very aggressive.
 Employees have to handle them and understand their demands.

To Be Continued
 Most of the people go to the hotels with their families and teenagers go
with their friends
 they come with the reference of the other people who have already stay on
those hotels this all are depends on how much they are popular among the
people this all are come under the social factors. The impact of references
group various across influence the customer for buying decision it may
be be any other person and it can be any singer , actor etc.
 According to the different age groups have different in their thinking
demand, lifestyle , occupation, interest etc. this all personal factors affect
the hospitality. In a hospitality industries teenagers demand for better
hotels in low price their demand will be different but adult are happy with
decent price hotels.

Analysis of the emerging trends in in consumer
behavior
 Positive impact of trends in consumer behavior
 New trends in Hospitality is attracting customers and hotel Hilton is bringing
new trends so they can increase their probability and
 company growth they are using new technology and this all trends are
attracting consumers.
 trends like online hotel booking is success reason behind the Hotel Hilton they
are giving budget hotel booking packages and they also giving discount on the
online booking this is and new trend which is affecting on the consumer
behavior.
 And many new trends like food services and many more are also affecting on
the profitability of the Hilton.

Conclusion.
 As per the about report it has been analyzed and investigate the different
culture , social , personal and psychological factors which influence
consumer
 behavior in hotel Hilton and briefly explained consumer trends are
changing due to the impact of technology.
 This report has been analyzed of all the factors which influence consumer
behavior are changing in trends and also has been perform a
 Critical analysis of the emerging trends in consumer behavior and
examine the stages of the consumer decision making and map path.
 This report has been conclude exploration of marking map path and also
explain why it is accessory.

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