Asda: Stages of Consumer Decision Making and Marketing Strategies

This report examines consumer behavior and decision-making processes, focusing on the development of goods and services within the context of Asda, a multinational supermarket. It explores the stages of consumer decision-making, emphasizing the importance of understanding the marketer's role in influencing purchasing behavior. The report differentiates between B2C and B2B decision-making processes, outlining various market research approaches to understand consumer behavior in both contexts. It also analyzes how marketers can influence the different stages of the decision-making process in both B2C and B2B markets. The report covers the importance of consumer insights, market segmentation, and the impact of consumer behavior on marketing strategies, concluding with a comprehensive overview of the key findings and implications for businesses like Asda.