This report presents an analysis of consumer buying behavior and market psychology related to Body Shop shower gel, based on a 10-question survey administered to 15 respondents. The survey explored various factors influencing consumer decisions, including motivation (scent, advertising), perception (positive, negative), attitudes (cruelty-free, scent), lifestyle factors, group and individual differences (brand loyalty), and cultural influences. The key findings indicate that strong scent is a primary motivation, and the perception of the brand is generally positive. Attitudes are influenced by cruelty-free practices, and lifestyle factors such as quality and price play a significant role. The analysis also highlights the importance of brand loyalty and the impact of family and cultural factors on purchasing decisions. The report suggests that the company should focus on digital media, sales promotions, product quality, and scent to enhance consumer engagement and influence consumer behavior. The report also emphasizes the importance of considering cultural aspects and family influence in marketing strategies. The findings are supported by various academic sources, providing a comprehensive understanding of consumer behavior in the context of Body Shop shower gel.
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