Consumer Behaviour Report: Travelodge, Factors, Technology, and Trends

This report provides an analysis of consumer behaviour within the hospitality industry, specifically focusing on the case of Travelodge. The introduction defines consumer behaviour and its importance. The main body explores various factors influencing consumer behaviour, including cultural, social, personal, and psychological factors. It also examines the impact of technology on consumer behaviour, attitudes, and expectations, including brand trust and loyalty. Furthermore, the report addresses emerging issues such as the rise of analytics, personalization, and virtual reality in shaping consumer preferences. The conclusion summarizes the key findings, emphasizing the importance of understanding consumer behaviour for success in the hospitality sector. The report includes references to academic sources.

Consumer
Behaviour

Table of Contents
INTRODUCTION.......................................................................................................................4
Main body....................................................................................................................................4
Factor which influence the consumer behaviour in hospitality industry................................4
Impact of technology on consumer behaviour factors and attitude........................................5
Emerging issues in consumer behaviour and attitude.............................................................5
CONCLUSION............................................................................................................................6
REFERENCES............................................................................................................................7

INTRODUCTION
Consumer behaviour is the study of customer at individuals, groups or at the
organizational level by proper understandability in action of consumer in the respected
marketplace (Hindley and Font, 2017). Travelodge is among the leading hotels in UK by
providing the leisure accommodation business people and customer. The company is recently
rebranding to gains competitive advantages in which it seeks the helps of analysing proper
consumer behaviour.
Main body
Factor which influence the consumer behaviour in hospitality industry
Cultural factor
Culture is considerer to be complexes behaviour which have inclusion is human society along
with riles which values custom and tradition. It is considered to be important refactors which
influences costumer behaviour. So the Travelodge is having clear understanding in relation the
different culture which are prevailing in the competitive market.
Social class is important which cans been predominately targeted for the respective analysing
of buying behaviour in social class which is quite similar.
Social factor
References group have the understandings to the great potentiality of the manner influencing
consumer behaviour to greater extents (Pantano, Priporas, and Stylos, 2017.). This group is
often as consider to be opinion leaders.
Role and status as the people have belongingness to different organization to maintaining role
and statuses in society
Personal factor
Occupation has the effects over decision masking of consumer as belonging to different
occupation make changes in the preferences of consumers to maintain the average level of
interest over different perspectives.
Financial and economic situation as the consumers or the economy of a nation is suffering a
loss it defiantly affects the consumers purchase or spending decisions.
Psychological factor

Motivation helps in directing the consumer towards the directions is the consumer the certain
gaols which is done through activating the internal needs. Travelodge has to find out the
motivation for potential customer (Rojas-Méndez, Parasuraman and Papadopoulos, 2017.).
Perception is sensing the world around tasking the efficient situation which have proper
analysing the judging ability of potential customer which is important for Travelodge.
Impact of technology on consumer behaviour factors and attitude.
The impacts of technology have the influencing the consumer behaviour along with
thinking and experiences in regardless of changing customer thinking patterns (Han, Kim, and
Kiatkawsin, 2017).
The increasing news for the good customer series for the Travelodge company-
It has been analysed that the customer stop the series after getting food satisfactions as they
ave the taken other factorizes into consideration such as the brand reputations and prices of
product. Travelodge needs to gave implementation of best practices to properly identify the
issues and fix hidden problems on business strengths for respective improvement.
It has been rectified that nowadays the customer expectation have gone up as the
technology have making it easy ans cheap for creation of business. This has resulted in the
business of offer a large varsity of products. On Travelodge have to gain the competitive
advantages by making best services to customer at least offering of prices.
Brand trust and loyalty are considered he chaoses without alternatives. Customer have
better relativeness on the level of trusts in respects of brand loyalist (Horner and Swarbrooke,
2016). Travelodge cans influence consumer behaviour along with ever-increasing sales to
improves the online reputation and customer satisfaction.
There is need for impersonalization have craved potentials customer interactions along
with development of significance in terms of preferences along with interest will be betaken
into account. Travelodge have to identify the target market by personalize the company
contents in terms of product and resources towards re need and wants of the customer.
Emerging issues in consumer behaviour and attitude
Rise in analytic as the customer re more oriented to have the clears understanding in
terms of different aspects to pursue different service in hospitality industry into market.
Advancements in technology make it easier to track visitors to a site, along with their
locations, buying habits, and other information.

Impersonalization and customization id considered to be key parameter of success for
company (Funk, 2017). Travelodge is propelled analysis the differers need and perception of
customer in order to have providence of them tos services which is suited to there respective
understanding in different subsensible aspects. Consumers seem to love customization, so this
is another trend to watch for in 2017.
Virtual reality is the basic shift done by intent form rte text based information to an
increase way of utilizing the video and geographies contents to make greater level of
understandability of business aspect in tern of services which is actually being offered.
Travelodge can take this as the major motivation of technology to creates a better impacts of
business probability and customer satisfaction.
CONCLUSION
Consumer behaviour study is about customer at individuals, groups or at the organizational to
have proper understanding in action of consumer. Social class is important with culture which
have e inclusion is human society values, custom and tradition. Travelodge have to gain the
competitive advantages by making best services to customer at least offering of prices.
Travelodge have to identify the target market by personalize the company contents in terms of
product and resources towards re need and wants of the customer.

REFERENCES
Books and journals
Funk, D.C., 2017. Introducing a Sport Experience Design (SX) framework for sport consumer
behaviour research. Sport Management Review, 20(2). pp.145-158.
Horner, S. and Swarbrooke, J., 2016. Consumer behaviour in tourism. Routledge.
Han, H., Kim, W. and Kiatkawsin, K., 2017. Emerging youth tourism: fostering young
travelers’ conservation intentions. Journal of Travel & Tourism Marketing, 34(7).
pp.905-918.
Pantano, E., Priporas, C.V. and Stylos, N., 2017. ‘You will like it!’using open data to predict
tourists' response to a tourist attraction. Tourism Management, 60. pp.430-438.
Hindley, A. and Font, X., 2017. Ethical issues of consumer behaviour. In The Routledge
Handbook of Consumer Behaviour in Hospitality and Tourism (pp. 78-85). Routledge.
Rojas-Méndez, J.I., Parasuraman, A. and Papadopoulos, N., 2017. Demographics, attitudes,
and technology readiness. Marketing Intelligence & Planning.