MBA404 Report: Consumer Behavior Analysis of Mitsubishi Mirage

This marketing report analyzes consumer behavior in the context of the Mitsubishi Mirage, based on a survey of 15 participants. The report investigates how consumer perception, attitudes, and motivations influence purchasing decisions. It examines factors such as price, engine safety, fuel efficiency, brand perception, and the impact of online research and peer reviews. The analysis includes data on individual and group differences, family and lifestyle considerations, and cultural influences. Key findings highlight the importance of quality, peer reviews, engine characteristics, and online research in shaping consumer choices. The report concludes with insights into effective marketing strategies for the Mitsubishi Mirage, emphasizing the role of advertising and consumer knowledge.