Consumer Behaviour Analysis: McDonald's and Hospitality Trends

This report delves into consumer behavior within the hospitality industry, examining the processes involved in customer selection, purchase, and disposal of products and services. It identifies key factors influencing consumer choices, including cultural, social, economic, personal, and psychological elements. The report highlights challenges in delivering quality service to meet consumer expectations, such as managing customer volume and resolving complaints. It also explores the impact of digital technology on changing consumer behavior and attitudes, including the rise of digital advertising and increased consumer choice. Finally, the report discusses emerging consumer trends affecting the hospitality industry, such as the emphasis on health and well-being, technological advancements, and sustainability concerns, concluding that understanding consumer behavior is crucial for product introduction, pricing strategies, and marketing activities to enhance customer satisfaction and productivity.

Hospitality Consumer
Behaviours

INTRODUCTION
 Consumer behaviour is the process which have
involvements of various level of individuals or existing
level of group in way of selection, purchase or dispose the
voracious level of products and services.
 There are various factors which influences consumer
behaviour along with challenges of quality service
delivery to meet consumer expectations.
 MacDonald is considered to be the company which is
being famous for its largest food chasing in expansion
over the globe attains competitive advantage against the
competitors

CONSUMER BEHAVIOUR
 Consumer behaviour is the process which have involvements of
various level of individuals or existing level of group in way of selection,
purchase or dispose the voracious level of products and services which having
major level of idea in order to have providence of satisfaction of needs as
desires.
 This help in order to have study on consumer in order to have providence of
several clues which has been rearrested to product introduction, setting prices
along with devising channels and developing other marketing activities in
order to have increase the level of productivity and satisfaction in consumers.

Factor influences consumer behaviour:
 1. Cultural & Social Factor.
 Subculture- it the segment of culture which is impacts the way in which
person have impacting culture behaviourist either at psychophysiological or
mass level of identification.
 References group- they are one who is directly implicating the behaviour and
purchases of consumer regarding product with different point of comparison
and reference.
 Opinion leaders- the key group of people who basically have influence of
behaviour of different consumers with providence of relevant information in
ways of new trends which are existing in market.
 2. Economic Factor.
 Personal Income is considers to be the totals' income earned by consumer in
order to have the validation maximum level of satisfaction development.

 3. Personal Factor.
 Life style different to be such as the achiever, struggler, striver and makers.
 Age is having major consideration as different age have different demand of
product development
 Occupation such as the existence of professional, businessman and worker with
salaries have different level of demand in regard to product
 4. Psychological Factor.
 Motivation- it is considered as the internal drives as each consumer have
different reaction towards the existence of products according to their position.
There is more clears definition of different satisfaction.
 Perception- all consumer have different level of perseverance over a same
product according to difference in the respective perception. There are major
impacts of internal and external environment.

The challenges of quality service delivery to meet
consumer expectations
 The multiplicate level of customer in order to meet the
certain demand over same particulate moments of time turned out to be
more complicated for company to provide the efficient level of services
to potential customer.
 Resolving major level of complaints regrading products are
services which is bale to have proper level in intensification of the
customer service model which majorly concern in the level of quality
of service and sales of satisfaction.
 Dealing with a service outage or a crisis situation as having
high level of volumes that needed to deal in making customer level of
different expectation

The impact of digital technology on changing consumer
behaviour and attitudes
 Technology has caused businesses to be run
differently, established new prerequisites for success,
and influenced the way consumers act.
 The forecasting have the more sense in developing
the various level of standardized in regard to the
product.
 With helps of technology consumer are easy to have
the valuation of various of product which increase the
availability of choice.
 There are more involvements in the world into more
level of digital advertising with introduction id
various digital networks s

Emerging consumer trends affecting the Hospitality
industry
 There are stage of every event of emerging technology
which is direct or indicter impacts the business of
consumer trends in more specific way-
 Tech explosion is making consumer aware regarding
instalment of current trends along with its impacts of
various developed of individual and familiar personality's.
 More increase of emphasis on health and well-being is
being increasing in way of more innovate idea to have
perseverance of voracious level of development.
 Major impacts of development in sustainability rules
which is major constructing in reduction impacts of
global warming.

CONCLUSION
 From the about repost it can be concluded that consumer in order to
have providence of several clues which has been rearrested to product
introduction, setting prices along with devising channels and developing other
marketing activities.
 There is increase the level of productivity and satisfaction in consumers as
company have face challenges of quality service delivery to meet consumer
expectations as multiplicity level of customer and Resolving major level of
complaints.
 Major impacts of development in sustainability rules which is major
constructing in reduction impacts of global warming.