Report on Ryanair: Consumer Decision Making Process and Behavior

This report examines Ryanair's consumer decision-making process, a crucial element of their marketing strategy. It begins by defining the consumer decision-making process and its significance in understanding customer needs and behaviors. The report then applies a framework to Ryanair, analyzing each stage of the process. This includes identifying customer problems (need recognition), conducting research to understand issues (information search), influencing purchasing decisions, and evaluating post-purchase experiences. The report concludes by emphasizing the importance of understanding consumer behavior to tailor marketing strategies and meet customer expectations effectively. The analysis highlights how Ryanair can leverage these insights to improve its services and customer satisfaction. The report is a case study of how an airline company like Ryanair analyses consumer behavior to improve business.

Consumer Decision Making
Process
& Consumer Behaviour

Table of content
 Introduction
 Consumer Decision Making Process
 Application of framework
 Conclusion
 References

Introduction
• Marketing concept is the model related to marketing which company adopt in
order to offer services or products according to the desire, need and requirement
of potential customers.
• This presentation is based on budgeted airline company i.e. Ryanair which is
founded at 28th November 1984.

Consumer Decision Making Process
• Customer decision making process is define as method which will involve
identification of customers desire and need, then gather information accordingly
in order to develop strategies for influencing customers buying behaviour and
decision.
• It is consider as one of the complex process for companies which include each
and every thing starting from identification of issues to post purchasing practice.

Application of framework
• Need recognition and problem awareness: In this respective company will
conduct analysis to know their passenger's problems which they face while
travelling.
• Information search: In this Ryanair management will conduct research for
knowing exact reason of issue and what can be its solution.

Continue…
• Purchase decision: In this Ryanair try to
convince their potential passengers to purchase
their specific service and make them purchase it.
• Post purchase evaluation: It is a last stage at
which respective company management will
take feedback and suggestion for evaluating post
purchase situation.

Continue…
• Evaluation of alternative: After identifying alternative factors at above stage in
respective stage management will conduct evaluation of that particular factor.

Conclusion
• By analysing above discussed points it can be concluded that it is essential for a
company to conduct marketing concept analysis because it help in knowing
customers need, desire and requirement as well as it will also lead to gaining
understanding of customers decision making process.

References
• Ølykke, G.S., 2017. Commission v Aer Lingus and Commission v
Ryanair∙ Joined Cases C-164/15 P and C-165/15 P∙ Annotation by Grith
Skovgaard Ølykke. European State Aid Law Quarterly. 16(1). pp.93-98.
TOL, T., 2017. Transitions Online_Around the Bloc-Ukraine Still Pining for
Ryanair. Transitions Online. (07/18). pp.18-19.

Thank You....