Consumer Behaviour and Decision Making: Ryanair Airlines Presentation

This presentation examines consumer behavior in the context of Ryanair Airlines, focusing on the consumer decision-making process and its application to the airline's services, specifically baggage handling through Omniserv. The presentation explores the three levels of consumer decision-making, including extensive problem-solving, and how consumers search for information and make choices. The conclusion highlights how Ryanair's services meet consumer needs and influence buying behavior, supported by references to relevant literature. This analysis provides insights into how Ryanair's operations align with consumer expectations and purchasing patterns.

Consumer Decision
making process &
Consumer behaviour
(Individual Presentation)

Content
• Topic
• Introduction
• Consumer decision making process and consumer behaviour
• Application of framework
• Conclusion
• References

Topic
“Consumer buying behaviour related to low cost air
travel services offered by Ryanair airlines”

Introduction
For this presentation the services of baggage handling system has been selected
which is conveyor system installed in airport. Ryanair has provided their
baggage handling services through Omniserv. This helps in transporting the
luggage that has been checked at the ticket counter to the place where they
are loaded onto the plains. The services of baggage handling is been selected
as it is one of the most important services in airlines.

Consumer decision-making process and
consumer behaviour
Consumer decision making process consists of various steps on the basis of which
the customers take decision to chose one out of all the alternatives available.
There are three levels of decisions that are taken by the consumers which are as
follows:
Extensive problem solving : Consumers get involved deeply in such decisions
which solve their extensive problems and they analyse all the aspects related to
it. After keen observation and findings they decide the one which fulfil their
criteria.

Application of framework
The consumer go through a series
of steps clearly covered in
consumer decision making
process while deciding to buy
something. They helps them to
effectively identify the product
which can satisfy them.

Consumer decision making process
Need Recognition : The process of consumer buying behaviour starts
with identification of the need or an issue. The purchase handling
behaviours of the customers can be influenced by internal and
external information..
Information Search : On the basis of information obtained by the
customer their behaviour changes. The consumer search about the
services offered by Ryanair which can satisfy the customer.

Conclusion
From this it is concluded that consumers of Ryanair uses their services
as they effectively satisfies them by fulfilling all their needs and
issues faced by them. Also the consumer buying behaviour helps the
Ryanair in improving their services.

References
Pike, S., 2015. Destination marketing: essentials. Routledge.
Starkie, D., 2016. Aviation markets: studies in competition and regulatory reform. Routledge.
Singh, J., Shukla, P. and Kalafatis, S.P., 2017. IT usage for enhancing trade show
performance: evidence from the aviation services. Journal of Business & Industrial
Marketing. 32(3). pp.398-408.

Thank You