Analyzing the Challenges Faced by High Street Shops and Solutions

This essay examines the challenges faced by high street shops, focusing on the impact of changing consumer preferences, the rise of online shopping, and the effects of the COVID-19 pandemic. It discusses how these factors have led to shop closures and job losses, negatively impacting society. The essay highlights the importance of market research, adapting to new technologies like online shopping and home delivery, and maintaining high standards of hygiene to retain customers. The essay emphasizes the need for high street shops to understand and respond to evolving consumer behaviors to ensure their survival and contribute to economic development. The essay references academic journals and books to support its arguments.