Impact of Social Media on Consumer Behavior: A TESCO Analysis

This assignment analyzes the impact of social media on consumer behavior, specifically focusing on the case of TESCO. It begins with a reference list of relevant academic sources. The core of the assignment presents a survey with ten questions designed to gauge the influence of social media on TESCO's consumers. The questions cover various aspects, including the positive impact of social media, its role in future generations, its effect on market growth, its ability to attract new consumers, and its impact on brand reputation. The survey also explores how negative consumer views on social media affect TESCO, the company's ability to build strong consumer relationships, the use of social media for product and service awareness, its role in understanding consumer behavior, and its utility in adapting products and services to consumer needs. The assignment aims to provide a comprehensive understanding of how social media shapes consumer behavior and its implications for TESCO's marketing strategies and overall business performance. The survey results provide valuable insights into consumer perceptions and the effectiveness of social media engagement.

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Appendix
Q 1: How far the social media can bring positive impact to the consumer behavior?
Options Participants Respondent
s
Percentage
Strongly agree 20 15 75%
Agree
Neutral
Disagree
Strongly Disagree
Q 2: Can the social media will able to play a great role in future generation for TESCO?
Options Participant
s
Respondents Percentage
Yes
Maybe
No
Q 3: Can the use of social media help in growth of the market for TESCO?
Options Participant
s
Respondents Percentage
Yes
4

Maybe
No
Q 4: How far TESCO can use social media to attract more new consumers?
Options Participants Respondent
s
Percentage
Strongly agree 20 10 50%
Agree
Neutral
Disagree
Strongly Disagree
Q 5: How far can social media can able to bring positive reputation to the company
TESCO?
Options Participants Respondent
s
Percentage
In huge extent
In medium extent
In very small extent
Q 6: How far can negative view of the consumer in social media will able to affect the
reputation of company TESCO?
5

Options Participant
s
Respondents Percentage
Yes
Maybe
No
Q 7: How far TESCO can able to gain strong relationship with consumer using social
media?
Options Participants Respondent
s
Percentage
In satisfactory level
Neutral
In non satisfactory
level
Q 8: Can use of social media will able to bring more awareness of the services and
products of TESCO to the consumers?
Options Participant
s
Respondents Percentage
Yes
Maybe
No
6

Q 9: Can social media will able to act as a perfect platform to check the behavior of the
consumer against the company TESCO?
Options Participant
s
Respondents Percentage
Yes
Maybe
No
7