Investigating Consumer Behavior and Tesco's Supply Chain

This research report examines the impact of consumer behavior on Tesco's supply chain management. The study begins with an introduction to Tesco, a British multinational retailer, and outlines the research aims and objectives, which include understanding supply chain management, identifying benefits derived by Tesco, and assessing the significance of consumer behavior. The report poses research questions to evaluate SCM, its benefits, and the influence of consumer behavior. A literature review provides context, followed by an explanation of the research methodology, including inductive and deductive approaches and various research methods. The report includes a survey of 40 respondents, analyzing their awareness of SCM, major elements, factors affecting it, and the positive impact of consumer behavior. The findings are presented thematically, with conclusions highlighting the importance of effective SCM for business expansion. References to relevant academic literature are also included.

RESEARCH PROJECT

Introduction
 Present investigation has been based developed using the British
multinational groceries and general merchandise retailer named as
Tesco which was found in the year of 1919 at England, UK. Jack
Cohen was the individual that was found this organisation in a form of
market stalls.
 Tesco is basically dealing in retail industry with a good range of
hypermarket supermarket, superstore, including a few convenience
shops as well.

Research Aims and Objectives
 Research Aims: An investigative study of the impact of consumer
behavior in supply chain management. A Case Study Tesco.
 Research Objectives:
 • To understand concept of supply chain management.
 • To identify the benefits that are derived by Tesco Supermarket
through effective supply chain management.
 • To ascertain the significance of effective consumer behavior
towards supply chain management of an organization.
 • To determine the major influence of customer behavior within
the supply chain management of Tesco Supermarket.

Research questions
 Evaluate the concept of supply chain management ?
 What are the benefits that are derived by Tesco Supermarket through
effective supply chain management ?
 What is the significance of effective consumer behaviour towards
supply chain management of an organisation ?
 What can be considered as major influence of customer behaviour
within the supply chain management of Tesco Supermarket.

Literature review
 A literature review is called review article and narrative review. It is
scholarly paper that includes current knowledge, substantive findings,
theoretical and methodological contributions for particular topic.
 It can be regarded as secondary sources which does not includes new
report or original experimental work.

Concept of Supply Chain Management
 In today's business environment, every
single business organisation is looking
forward to improve efficiency, maximizing
profit, productivity enhancement with the
help of a range of minimizing expenses
approaches.

Range Of Benefits
 Improved availability of customers in different nations where
Tesco's Supermarkets are present.
 Effective SCM has raised scale of operations of Tesco which
means, company has made an initiative to reduce wastages of
food at the time of focusing the freshness and quality at the same
time.
 Effective SCM has also helped supermarkets of Tesco to become
much more efficient as it helped them in maintaining the overall

Significance of effective consumer behaviour
 As given by According to Barney (2012), global market of retail
industry got increased which means, organisations are required to focus
on generating new ideas so that consumer's behaviour against them
could stay positive in nature.
 In present case, supply chain management of a company could stay
effective till the moment customer's behaviour towards the company is
positive.

Methodology
 Research approach -
 There are two types of research approaches such as
inductive and deductive. Inductive research refers to evolution of
new theory from data.
 Research Methods-
 Research methods are strategies used to collect data for
analysis. There are basically three research methods such as

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 Purpose of Study-
 Purpose of study should be clear and accurate for research. There are
several kind of study such as explanatory, descriptive and explanatory.
 Research Strategy-
 Steps included in plan of action. There are various types of
research strategy such as case study, survey, experiments, action
research, questionnaire.

Continue…
 For this report sample size of 40 respondents is taken. Views of these
respondents on specific product or service of company are noted.

Theme 1: Concept of Supply Chain
Management
Q 1) Are you aware with the concept of Supply Chain
Management?
Frequency
a) Yes 30
b) No 10

Theme 2: Major elements of supply chain
management of a company
Q 2) What are the major elements of supply chain
management of a company?
Frequency
a) Inventory 25
b) Production 10
c) Transportation 5

Theme 3: Factors which affects supply
chain management
Q 3) What are the factors which affects supply chain
management?
Frequency
a) Supply Chain Integration 20
b) Inventory Control 10
c) Distribution Strategies 10

Theme 4: Consumer behaviour have
positive impact on supply chain
management of company
Q 4) Does consumer behaviour have positive impact on supply
chain management of company?
Frequency
a) Yes 25
b) No 15

Conclusions
 With the help of above mentioned PPT, it is being concluded that
effective supply chain management of a business organisation may aid
in reaching to an all new level. Through this, business expansion can be
done right on time.

References
 Agus, A. and Shukri Hajinoor, M., 2012. Lean production supply chain
management as driver towards enhancing product quality and business
performance: Case study of manufacturing companies in Malaysia.
International Journal of Quality & Reliability Management. 29(1).
pp.92-121.
 Ahi, P. and Searcy, C., 2013. A comparative literature analysis of
definitions for green and sustainable supply chain management. Journal
of cleaner production. 52. pp.329-341.