This report examines consumer behavior in the context of purchasing Samsung's 'The Wall' TV, a premium product. It analyzes the consumer decision-making process (CDMP) through five stages: need recognition, information search, evaluation of alternatives, purchase behavior, and post-purchase behavior. The report applies relevant consumer behavior theories, including Maslow's hierarchy of needs, the EKB Model, and the theory of reasoned action, to understand customer influences at each stage. It identifies the target market for 'The Wall' TV, focusing on professionals aged 30-40 with a preference for cutting-edge technology and a psychographic nature of explorer and succeeder. The report also evaluates Samsung's marketing strategies, identifies gaps in its approach, and provides recommendations for promotion, pricing, and placement to attract more customers and enhance brand value. The suggestions include community engagement, innovative promotional tools, free product demonstrations, and branding 'The Wall' TV as unique and creative through collaboration with other industries. The report aims to deliver insights into the customer behavior to purchase ‘The Wall’ TV of Samsung.
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