Marketing Strategies for Tiska Plus: A Consumer Behavior Analysis

This report analyzes the marketing strategies of Tiska Plus, an Australian-based retail organization, focusing on consumer behavior. It examines social, environmental, and individual factors influencing customer decision-making. The report identifies key factors such as family, social status, store environment, and individual differences like exposure, attention, interpretation, and memory. It recommends strategies for Tiska Plus, including developing cultural ambience, adopting social media marketing, creating an attractive store layout, celebrity endorsements, and maintaining standard product quality. The target market is identified as middle and lower-class consumers. The conclusion emphasizes the need for Tiska Plus to develop marketing strategies based on these recommendations. The report includes a comprehensive list of references supporting the analysis. This assignment is a case report and video presentation evaluating customer attitudes and switching behavior to provide an innovative sustainable marketing solution.

Marketing
strategies of
Tiska Plus

Introduction
Analyzing the current competitive business environment,
implementing proper strategy for driving the customer
attention has become essential (Jalali, Ferreira, Ferreira,
& Meidutė-Kavaliauskienė, 2016). The aim so this study
is to shed light on different factors that play an influential
role for driving the customer decision making process. In
this stud the situation of Tiska plus has been highlighted,
which is an Australian based retail organization.

Social factors for driving the decision making
process
• Family
• social status
• References groups

Environmental factors for driving purchasing decision making
process
• Location of the store
• store environment
• Store layout
• Density of population

Individual difference influence
on consumer decision-making
• Expose
• Attention
• Interpretation
• Memory
Exposure
Attention
interpretation
Memory
Purchase and consumption decision

Recommendations
• cultural ambience needs to be developed
• social media marketing strategy needs to be adopted by Tiska plus
• Creating an attractive store layout
• Celebrity endorsement
• Standard product quality , distribution through malls and retail
stores, effective management hierarchy and low product price.
• Selected target market will be middle class and lower class people

Conclusion
Analyzing different social, environmental and
individual factors of decision making process, it can
be said that Tiska plus needs to focus on developing
its marketing strategies depending on
recommended processes.

Reference list
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• Ferreira, F. A., Jalali, M. S., Meidutė-Kavaliauskienė, I., & Viana, B. A. (2015). A metacognitive decision making
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