Analysis of Consumer Behavior for TUI Group Presentation

This presentation examines consumer behavior within the context of TUI Group, a multinational travel and tourism company. It explores the various factors that influence consumer behavior, including cultural, social, and personal factors, and how these elements shape consumer decisions. The presentation also highlights the impact of digital technology on the hospitality industry, specifically focusing on how TUI Group leverages tools like Tech Vision 2020 and cloud and big data analytics to enhance consumer experiences. It also discusses the importance of environmental considerations and sustainable practices in today's market. The presentation concludes by emphasizing the importance of understanding consumer behavior and adapting to the rapidly changing landscape of the tourism industry, driven by technological advancements and evolving consumer expectations. The presentation is supported by cited references that provide additional context and research.

Hospitality Consumer
Behaviour and Insight

Table of contents
• Introduction
 Factors which influence on consumer behaviour and attitude
 Consumer trends due to impact of digital technology
• Conclusion
• References

INTRODUCTION
Tourism is regarded as the act of travelling to different location either for
business purpose or for gaining pleasure. Respective PPT is based on
TUI Group which is an Anglo German multinational travel and tourism
company headquartered in Germany. Respective PPT based on different
factors that influence on consumer behaviour and attitudes in tourism
industry. Further it explains the consumer trends that are changing due to
the emergence of digital technology.

Factors which influence on consumer
behaviour and attitude
For an organisation it is very much crucial to evaluate the factors that
directly influence on the consumer behaviour and attitude so that
organisation can build products and services accordingly. In
context of TUI Group they before building products and services
evaluate following factors:
 Cultural factors
 Social factors
 Personal factors
 Psychological factors

Cont..
Cultural factors:
Cultural factors plays very much crucial role to ascertain the behaviour
of an individual that are divided into the culture,social and sub
culture. They evaluate the family background, age and income level,
religion from consumers belong so that accordingly services should
be provided. In context of TUI Group they they classify their
consumers on basis of culture, social culture and sub-culture.

Cont..
Personal factors:
In personal factors consist of lifestyle, income group and age of the
people that directly influence on their decision-making. In context of
TUI Group they framed packages for adults, adolescents and old
age group separately to satisfy their wants positively.

Consumer trends due to impact of digital
technology
In hospitality industry there are various kinds of changes or dynamics
take place due to the emergence of highly advance tools and
techniques. In context of TUI Group they by adopting various
kinds to tools to enhance consumers experience level that are as
follows:
 Tech vision 2020
 Cloud and big data analytics

Cont..
Tech vision 2020
In today's competitive environment people are majorly concerned for
the environment and it is the responsibility of organisation to
provide one of best and eco friendly products and services to the
consumers. In context of TUI Group they use various techniques to
gain sustainable energy, using green resources and pay attention of
health and wellness of people to remain always loyal for their
consumers.

CONCLUSION
From the above PPT it has been summarised that for an organisation it
is very much crucial to collect necessary knowledge and information
of factors that directly impact on their decision-making. Today's
consumers are very much demanding and the major cause is
emergence of advance tools and technology in marketplace that
enhance their level of demand.

References
 Sulaiman, M.Z. and Wilson, R., 2019. Understanding Tourist
Motivation and Industry Persuasion. In Translation and
Tourism (pp. 3-16). Springer, Singapore.
 Zarezadeh, Z., Benckendorff, P. and Gretzel, U., 2019. Lack of
progress in tourist information search research: a critique of
citation behaviour and knowledge development. Current Issues
in Tourism. 22(19). pp.2415-2429.

Thank you