Consumer Behavior in the Vacuum Industry: A Detailed Analysis

This report provides an analysis of consumer behavior within the vacuum industry. It begins with an introduction defining consumer behavior and its importance for marketers. The report examines the needs of consumers in relation to vacuum cleaners, highlighting the increasing demand for hygiene and the evolution of vacuum cleaner models. The purchase process is then explored, focusing on the roles of influencers and buyers, as well as the importance of understanding user needs. Distribution channels, with an emphasis on the retailing channel, are also discussed. The report concludes with a measurement of market growth and consumer demand, supported by statistical data, and a summary of the key findings. The analysis suggests that the vacuum industry is experiencing continuous growth due to the satisfaction of consumer needs and effective marketing strategies.

Consumer Behaviour

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Introduction
Consumer behaviour is the choice of the consumers towards the goods and services. A
study of individual customers, groups, and organisation to select the goods and services
which can satisfy their needs and demands is the consumer behaviour study (Cohen, Prayag,
& Moital, 2014). Understanding the consumer behaviour is beneficial for the marketers.
Marketers can easily fulfil the wants and demands of the consumers by analysing the
consumer behaviour. Different types of the products have different type of consumers who
have different behaviour. In this report, vacuum industry has been taken into consideration to
analyse the consumer behaviour of the consumers of the industry.
Needs of consumers
The household vacuum is growing by satisfying the consume needs towards the
hygiene. The demand of the consumers are met by developing the new models of Vacuum
cleaners such as fastest clean up the floors, less efforts and many others. The household
vacuum cleaners have the air pump which fulfils the requirement of extracting dirt and dust
from draperies, upholstery and floors (Parsons, Maclaran, & Chatzidakis, 2017).
There are many benefits which the consumers get from the vacuum cleaners such as
increasing the living standards of consumer, the widespread trend of keeping the multiple
cleaners in a household and escalating income levels. The vacuum pump contains the dust
bag which can be throwing after the cleaning process; hygiene is the best advantage for the
consumers. There are many types of models which are usable for the different activities such
as robotic vacuum cleaner, wet or dry vacuum cleaner, drum vacuum cleaner and many
others. The consumer gets the advantage by using the vacuum cleaner for the different
purposes (Solomon, Dahl, White, Zaichkowsky, & Polegato, 2014).

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Purchase process
Influencer and buyers are involved in the purchasing process of vacuum industry.
Buyers are the main role in the process because they can buy the product and services from
the market as per their choices and demands. It has been seen that the buyers are the main
component for the vacuum industry because the company earned the profit by providing the
services. Influencers play the role in the process by influencing the consumers to buy the
product and services in the market. They can influence the consumers to buy the product by
providing them discounts and offering them the extra benefits. Influencers put the many
efforts to influence the consumers to buy the product and services. Users are not included in
the purchase process but buyer buys the product as per the demand of the users. Users of the
industry are very conscious towards the hygiene. So, that the influencer has to understand and
develops the strategies in the context of hygiene from which the users can attracts towards the
products and services (Hernández, 2016).
Distribution Channels
The industry uses the many channels to distribute the products but the most growing
channel of the industry is retailing channel. Retailing channel has high scope in the market
which helps the industry in selling the large amount of the product. Retailing channel
includes the mail, telephones, catalogs, and many others. These distribution channels help the
industry to gain the high profit over the expected profit in the year (Bhatnagar, & Kumar,
2015).
Measurement
Nowadays, a vacuum cleaner is the necessity for the homes to clean the floors and
carpets. It has been seen that the developing countries support the household vacuum cleaner
by buying them in the large amount. It improves the standard of living of the people; growing
purchasing power of the industry and the disposable income will drive the household vacuum

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cleaner market demand. Manufacturers provide the variety of products to satisfy the demand
of various consumers. The efforts of the manufacturers and the influencers help in increasing
the demand of the product (Hofacker, Malthouse, & Sultan, 2016). The demand of the
consumer is rising rapidly from 2013 to 20117. It has been estimated that the demand of
consumers is grow with the rate of 4.5% CAGR from 2016to 2024 (Global Market Insights,
2018).
Conclusion
From the above analysis, it has been concluded that the vacuum industry is growing
continuously by the increasing rate. The demand of the consumers is increasing due to
satisfying their needs. Analyses of consumer behaviour help the industry to increasing the
demand. The consumer gets the many advantages because the marketers analyse the
consumer behaviour then offers them the product which can easily influence the customer.
The industry will achieve high growth in the future.

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References
Bhatnagar, A., & Kumar, I. N. (2015). Vacuum Infusion Process for Composite Vessel
Construction. International Journal of Innovative Research and Development, 4(7).
Cohen, S. A., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts,
influences and opportunities. Current issues in Tourism, 17(10), pp. 872-909.
Global Market Insights. (2018). Industry trends. Retrieved from:
https://www.gminsights.com/industry-analysis/household-vacuum-cleaners-market
Hernández, J. M. (2016). Applications of Computational Intelligence to Process Industry. In
Handbook on computational intelligence: Volume 2: Evolutionary Computation,
Hybrid Systems, and Applications (pp. 801-820).
Hofacker, C. F., Malthouse, E. C., & Sultan, F. (2016). Big data and consumer behavior:
Imminent opportunities. Journal of Consumer Marketing, 33(2), pp. 89-97.
Parsons, E., Maclaran, P., & Chatzidakis, A. (2017). Contemporary issues in marketing and
consumer behaviour. Routledge.
Solomon, M. R., Dahl, D. W., White, K., Zaichkowsky, J. L., & Polegato, R. (2014).
Consumer behavior: Buying, having, and being (Vol. 10). London: Pearson.