Consumer Behaviour Analysis: Woolworths Kitchen Products

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Consumer Behaviour and
Marketing Psychology
Kitchen related products of Wools worth

 Introduction
 Features or attributes of the product
 Benefits of the product
 Different source of the information
 External Source of information
 Internal Source of information
 Reason for choosing the product
 Understanding the consumer buying behaviour
 Different methods of purchasing
 Post purchase behaviour
 Conclusion
 References
Table of contents

 The presentataion elaborates on the
importance of the analyzing of the needs and
wants of the consumer.
 Internal and external sources of information
that led to the decision with respect to the
product has been discussed
 Various purchase methods that impact decision
making is also included.
Introduction

 Easy and flexible to use
 Comfortable in handling
 Durable for long prospects of time
 Effective and efficient in use
Features or attributes of the product

 Provides suitable durability to the consumer.
 Ensures best quality that can assist in better
working in the households.
 Provides flexibility to the users leading to
better command with respect to the working of
the kitchen
Benefits of the product

 There are various sources of information that
can be used by the authorities of Woolworth in
order to have better and effective analysis.
Such information can be used by the
authorities for better decision making.
 Various sources of information in this respect
includes:
 Internal source of information
 External source of information
Different source of the information

There can be various source of external information
that can be used by the authorities of Woolworth.
Some of the source in this respect includes:
 Reports
 Memos
 Databases
 Intranet
 Meetings
 Customers
External Source of information

There can be various source of internal
information that can be used by the authorities
of Woolworth. Some of the source in this
respect includes:
 Subordinates
 Superiors
 Stakeholders
 Whistle blowers
Internal Source of information

Various reason for the selection of the
product with respect to the work
operations of Woolworth:
 Provides with enhanced and upgraded
features
 Ensures to provides with suitable quality
 Cost reliable products
Reason for choosing the product

Problem
recognition
Information
search
Evaluation of
the
alternatives
Purchase decision
Post-
purchase
evaluation
Understanding the consumer buying
behaviour

There are different methods of purchasing that can be
used by the consumers in relation to the purchase of
the kitchen related products:
Different methods of purchasing
Online purchasing
Purchase by cash and carrying
Petty cash system

After the purchase the consumer also analyse
the behaviour of the company in relation
satisfying the customer.
 After sales service
 Free services
 Evaluation of the pros and cons of the product
 Delivery services
Post purchase behaviour