LSBM301: Analysing Consumer Behaviour in Cryptocurrency Investments

This presentation examines consumer behavior in the context of cryptocurrency investments. It delves into consumer motivation, culture, and perception as key factors influencing investment decisions. The presentation discusses the consumer decision-making process, highlighting the role of research and timing. It also offers recommendations for positively influencing consumer behavior in the cryptocurrency market, emphasizing the importance of decentralization and anonymity in transactions. The conclusion reinforces the significance of market research and cryptocurrency performance in shaping investor decisions. This document is available on Desklib, a platform offering study tools and resources for students.

CONSUMER BEHAVIOUR
LSBM301

Table of Content
 INTRODUCTION
 Consumer motivation, culture and perception
 Consumer decision making process
 Recommendation
 CONCLUSION
 REFERENCES

Introduction
 Consumer buying behaviour demonstrate as the attitude and perception of the customer that motivate
stakeholder to procure the respective asset.
 This presentation will discuss on the consumer motivation, culture and perception before taking any decision
related to the crypto currency.
 Consumer decision making process in the support of decision making theory will also discuss in the
presentation.
 Recommendations to support the decision making process of customer in positive manner will also be a part of
discussion in this report.

Consumer motivation, culture and perception
 The potential financial gain is among the major motivation factor that support the customer to
take on the buying decision.
 Capital gain is among the significant motivation factor and aspect that direct and support the
individual to put out capital in order to invest in the crypto currency.
 Every investor always look for the potential investment option that can bring and provide the
significant opportunity to the investor for gaining the financial advantage and edge to achieve the
financial well being.
 Crypto currency is also a part of the latest trend associated with the financial market and in such a
process this investment play a progressive role for the investor to take on the investment
decisions.
 Profit making opportunity is also right three in the crypto currency that further become one of the
major motivational factor and aspect which support investor in approaching the respective
investment in long run.

Consumer decision making process
 In the initial stage the intend is made in respect to investment in the crypto currency.
 This is initial process which allow the investor to et inspire for making an investment in the crypto currency.
 Once the inspiration is arrive for the investor the extensive research is conducted.
 This involve searching the available investment option in the market.
 This is a significant part of the investment where the stakeholder need to research about the available and
potential option available in the market so that right security can pick for the investment.
 Research allow the investor to make a decision on the right time to buy the crypto currency.
 In context to investment timing is a significant factor and element which highly support the investor to take on
the investment decision making.

Recommendation
 It has been recommended that behaviour of the consumer is positively influenced by cryptocurrency in order to there is no
need for central regulation such as government and bank.
 Also, it gives power to the common man for maintain the transaction related to the anonymity.
 It protected the financial market that enhance the integrity of the UK finance system with promote competition effectively
in context to interest of the consumer.
 This is help for measuring the work in progress for ensuring and regulating the financial services that are working well for
the consumer (Positive influence of consumer behaviour, 2021).
 It has been seen that social media platforms are one of the major source that provide information and respondents with the
members of dedication communities and Facebook groups. This is the import source that can give information related to
rates of cryptocurrency so that consumer can focus on it in order to sell or buying.

CONCLUSION
 The buying behavior of the customer involve intensive research about the market and other situation.
 The decision making process of the investor is highly based on the performance of crypto currency in the
market.

REFERENCES
 Nanayakkara, S. and et.al., 2021. A methodology for selection of a Blockchain platform to develop an enterprise
system. Journal of Industrial Information Integration. 23. p.100215.
 Oh, J. and Shong, I., 2017. A case study on business model innovations using Blockchain: focusing on financial
institutions. Asia Pacific Journal of Innovation and Entrepreneurship.
 Puthal, D. and et.al., 2018. Everything you wanted to know about the blockchain: Its promise, components,
processes, and problems. IEEE Consumer Electronics Magazine. 7(4). pp.6-14.