MBA404 Project: Consumer Behaviour and Decision Making Process

This project offers a comprehensive analysis of the consumer decision-making process, using the purchase of an Acer laptop as a practical example. The analysis begins with the identification of a need and progresses through the stages of information search, option evaluation, purchase decision, and post-purchase evaluation. The project explores the influence of personal needs, motives, attitudes, and both internal and external information sources, including culture and social factors, on the decision-making process. It also examines alternative product options and the specific attributes of the Acer laptop that influenced the purchase, such as its lightweight design, storage capacity, display quality, and price. The project discusses the impact of different purchasing methods and concludes with a reflection on the consumer's post-purchase experience and satisfaction.