Consumer Behaviour Analysis: Hospitality Sector and Technology Impact

This report analyzes consumer behaviour within the hospitality sector, focusing on the key factors influencing customer decisions. It explores how cultural, social, and psychological elements shape consumer choices, and how digital technology is transforming the industry. The report highlights online transactions, communication improvements, and the impact of technology on businesses like Weatherspoon Hotel. It examines how digital tools facilitate customer interactions, provide information, and streamline services, ultimately influencing purchasing decisions and adapting to changing consumer trends. References to academic sources support the analysis of consumer behaviour and the evolving digital landscape within the hospitality industry.

Hospitality Consumer Behavior Insight
Task 1 (P1 & P2)

Table of content
Different cultural, social, psychological and personal factors that influences
consumer behaviour and decisions
Consumer trend are changing due to impact of digital technology
Conclusion
References

Introduction
The behaviour of people or individual is connected with motivation, behaviour and
psychology. It is important for business organisation to focus on consumer needs and
wants then should provide products and services accordingly.

Factors affecting consumer behavior
There are different factors such as cultural, personal, psychological and social used by
customers to select products and services as per their choise that helps to meet with needs and
wants. This is set of action, played by consumers by purchasing products and services from
business organisation. These factors affects the behaviour of consumers such as:

Personal factors
This is related with buying behaviour of people such as age, economic circumstances,
personality, occupation and lifestyle.

Social factors
This factor is related with social factors such as living standard of people, social support,
social status and integration which influences customers to buy products and services
accordingly.

Cultural factors
This is related with set of beliefs, traditions, language and moral values which influences
customers to select the best option and make buying decisions.

Psychological factors
Psychological factor: This factor mainly related with social distruption,
work environment, bereavement etc. It attracts customers towards itself in
order to make purchase decision.

Consumers Trends Are Changing
Digital technology is consider as breakdown structure ot important tool which
is used to face the changing trend efefctively and increases productivity as
well as profitability. As digital technology helps to provide information to
customers in less time and increases business performance. For instance,
Weatherspoon Hotel is using digital technology due to chaning in trend that
impacts such as:

Online dealing:
Online dealing: Digital technology is helpful for business
organisation as they can provide information, easy
transation, instant payment and booking advance etc.
Which helps customers to take fast decisions. In context to,
Weatherspoon Hotel make easy transations, provide
advance booking and cencellation facility, new and
discounted offers etc. With the helps of digital technology.

Communication gap
Communication gap: Digital technology uses to minimize the
communication gap and build strong relationship between customers and
organisation. Such as Weatherspoon uses chatbots by using digital
technology theta helps customers to get answers of their queries and select
best alternatives.

Cont..
Therefore, it has been defined that digital technology is most prefereable tool by
organisation thta helps in operations and attracts customers by providing attarctive
product and services as per changing trend. It helps Weatherspoon Hotel to accept the
changing trend and develop new services with the help of new technology that
processed to make buying decision by customers.