Analysis of Consumer Behaviour in Hospitality Industry Report

This report delves into the intricacies of consumer behavior within the hospitality industry, examining the various factors that influence purchasing decisions. It highlights the impact of cultural, social, personal, and psychological elements on consumer choices, providing a comprehensive understanding of the underlying motives behind these decisions. Furthermore, the report explores the influence of digital technology, such as online booking systems, social media platforms, and online payment options, on consumer behavior. It emphasizes how these technological advancements have reshaped the consumer experience, improving convenience and service quality. The report concludes by summarizing the key findings, emphasizing the importance of understanding consumer behavior for success in the hospitality sector. It also references several academic sources that support the analysis and provide a basis for further exploration of the topic. This report is designed to provide insights into consumer behavior, consumer trends, and the impact of digital technology in the hospitality industry.

Hospitality Consumer Behaviour and
Insight

TABLE OF CONTENT
 INTRODUCTION
 LO1
 CONCLUSION
 REFERENCES

INTRODUCTION
 Consumer behaviour is referred to as the in- depth study on
how an individual will select, use, purchase and dispose off
the goods and services in order to satisfy their particular
needs. It is very crucial in determining the underlying
motive of the consumer to purchase specific goods and
services.
 This study will highlight, various strategic factors such as
social, personal, cultural and psychological which in turn
influence the consumer behaviour.

P 1. Different factors which influence the behaviour and
attitude of consumers.
 Cultural
 Social
 Personal
 Psychological

P 2. Changing consumer trends due to digital
technology.
 Online booking system
 Social media platforms
 Online payments and providing wide range of payment
options
 Augmented technology

Integration of digital technology in hospitality industry
influences the behaviour and attitude of the customers:
 It offers convenience to consumers.
 It provides seamless consumer experience to customers.
 It helps in improving the consumer experience and level
of services.
 It is useful in resolving various customer issues.

CONCLUSION
This study concludes that, Consumer behaviour is referred
to as the in- depth study on how an individual will select,
use, purchase and dispose off the goods and services in
order to satisfy their particular needs. The buying
behaviour of consumer is influenced by various factors
such as social, personal, cultural and psychological.

REFERENCE
 Beldona, S. and Kher, H.V., 2015. The impact of customer sacrifice and attachment styles on perceived
hospitality. Cornell Hospitality Quarterly.56(4). pp.355-368.
 Bharwani, S. and Jauhari, V., 2017. An exploratory study of competencies required to cocreate memorable customer
experiences in the hospitality industry. In Hospitality Marketing and Consumer Behavior (pp. 159-185). Apple
Academic Press.
 Campos, J. and Oliveira, M., 2018, March. Exploring Decision Making on Hospitality Brands: Emotional or Rational
Factors. In International Conference on Tourism Research (pp. 15-VIII). Academic Conferences International Limited.
 Decrop, A. and Woodside, A.G., 2017. Consumer Behavior in Tourism and Hospitality Research. Emerald Publishing
Limited.
 Gursoy, D., 2019. A critical review of determinants of information search behavior and utilization of online reviews in
decision making process (invited paper for ‘luminaries’ special issue of International Journal of Hospitality
Management). International Journal of Hospitality Management. 76. pp.53-60.
 Kotler, P and et.al., 2017. Marketing for hospitality and tourism.
 Rita, P and et.al., 2018. Mobile services adoption in a hospitality consumer context. International Journal of Culture,
Tourism and Hospitality Research.12(1). pp.143-158.

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