Ritz Hotel: Consumer Behaviour Insights and Digital Technology Impact

This report provides an analysis of consumer behaviour within the context of the Ritz Hotel, a prominent five-star establishment in London. It emphasizes the importance of understanding consumer behaviour for effective business management, particularly in the competitive hospitality industry. The report delves into various factors influencing consumer behaviour, including cultural, social, and psychological elements, and discusses how these impact customer attitudes and purchasing decisions. It also examines the effects of digital technologies on consumer trends, such as online booking and social media feedback. The conclusion stresses the need for the Ritz Hotel's management to continuously analyze consumer behaviour to maintain a competitive edge and maximize profitability through informed marketing strategies and service adaptations. The report references academic sources to support its findings.

HOSPITALITY CONSUMER
BEHAVIOUR INSIGHT

TABLE OF CONTENT
 INTRODUCTION
 MAIN BDOY
 CONCLUSION
 REFERENCES

INTRODUCTION
 Analysis of consumer behaviour is very necessary and mandatory task to
the upper management of each company. Without analysing behaviours of
customers, no business can be satisfied to its different customers in market
place.
 Currently top-level management within most businesses investing huge
fund in order to know the accurate behaviour of customers.
 Currently there is huge competition in each sector or industry including
hospitality industry, in which businesses which works under this sector has
highly required to take steps towards knowing consumer behaviour.

MAIN BODY
 This presentation discusses consumer behaviour insights of the
Ritz hotel.
 The Ritz hotel is basically most popular and five-star hotel of the
United Kingdom, situated in London, England.
 This presentation discusses different factors which affects
consumer behaviour and attitudes in market place.
 The presentation discusses about how digital technologies are
changing consumer behaviour as well.

CONTINUE….
Impact of different factors on consumer behaviour and attitudes
Currently there are various factors exists in market place, like; cultural,
personal, psychological, social etc. in which these all factors can highly
affects to consumer attitudes and behaviour in market place.
Cultural factor
Basically, each customer or person in market has its own culture, and
this cultural factor mostly influence to people for buying products and
services from those ventures in market place which promotes that
customer’s culture in market place.

CONTINUE….
 Social factor
 Social factor also influences to customers’ behaviour and attitudes in market
place.
 Currently society like to purchase products and services from those venture
which timely fulfils their obligation of CSR (corporate social
responsibilities) obligation in market place.
 In this situation, Ritz hotel also have to fulfil its obligation of CSR on time,
because this social factor of hotel will positively impact to customers’
behaviours and attitudes in market.

CONTINUE…
 Psychological factor
 Psychological factor also highly affects to behaviours and attitudes of
customers, because when any customer has negative perception about Ritz
hotel, then it never buys services from this hotel in entre life.
 On the other side, when any customer has positive perception of customer
about hotel, then it always consumes products and services only from Ritz
hotel.
 In this situation, Ritz hotel have to try for positively affecting customers’
perception in order to effectively change behaviours and attitudes of
customers.

CONTINUE….
 Consumer trends are changing due to the impact of digital
technology
 In this dynamic and modern world, digital technology is highly
affecting to consumer trends in market place.
 In this situation, Ritz hotel’s upper management is responsible to
systematically analyse existing consumer trends, because developing
own products and services on the basis of consumer trends is the
best business strategy to a company or business in market place.
 Existing online hotel booking technology has affected to consumer
for booking any selected hotel from their homes.

CONTINUE….
 Currently customer uses social media for giving feedback to businesses
in market place, and this digital technology is enabling to businesses for
more improving their products and services.
 This consumer trends have affected Ritz hotel for offering excellent
experience and satisfaction to customers for achieving positive
feedbacks on social media platforms.
 These all factors are completing showing that how digital technology
affects to consumer trends.
 On the other side, Ritz have to develop hospitality services according to
consumer trends.

CONCLUSION
 On the basis of above findings, it can be concluded that, top-level
management at the Ritz hotel is highly required to take decision
towards always analysing consumer behaviour in market place.
 Currently the hospitality industry has huge competition, in which if
existing management of hotel systematically analyse different
attributes of customers or people, then it can simply run its marketing
campaigns accordingly.
 After deep studying consumer behaviour, the Ritz hotel will be gained
huge profit margins and competitive advantage.

REFERENCES
 Books & Journals
 MENESES, G. D., 2020. Quality in Hospitality Services. Managing
Hospitality Experiences. p.174.
 Gallarza, M. G. and de Diego Velasco, N., 2018. the Creation and
Delivery of experiential Value in hospitality. In Tourism Planning
and Destination Marketing. Emerald Publishing Limited.
 KENYON, A. J. and COX, P., 2020. Building hospitality
brands. Managing Hospitality Experiences. p.100.