Walmart: Consumer Behaviour, Marketing Mix, & Decision-Making

This report provides an analysis of consumer behavior, focusing on Walmart as a case study. It explores the stages of the consumer journey, from need recognition to post-purchase evaluation, using a visual roadmap. The report identifies factors influencing decision-making in both B2C and B2B contexts, contrasting them with Walmart's strategies. It evaluates the impact of the marketing mix elements on the decision-making process, supported by examples and case studies, and also discusses the influence of culture, sub-culture, and opinion leaders. The analysis includes market research methodologies used by Walmart and how marketers influence consumers at each stage of their decision-making journey.