Analysis of Consumer Buying Behavior for FMCG Products and Strategies

This report provides an analysis of consumer buying behavior, specifically focusing on the Fast-Moving Consumer Goods (FMCG) sector. It examines the needs of consumers and explores how FMCG products address these needs. The report delves into both internal and external data sources that influence consumer decisions. It outlines the stages of the consumer buying process, including problem recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase evaluation. The report also highlights the significance of promotional tools and competitive pricing strategies, using the Toyota Corolla car as an example. Furthermore, the report references several studies that explore various aspects of consumer behavior, such as the impact of social media, brand image, and green product preferences. The conclusion emphasizes the importance of competitive analysis and strategic marketing to influence consumer buying behavior and maintain a strong market position.

Consumer buying
behaviour

Introduction
 Discusses as well examines the needs of customers for goods and
services FMCG.
 Examines internal and external data sources.
 Demonstrates FMCG products qualities as it aids to the consumers for
the attainment of consumer’s needs.
 Examines tools to evaluate the buying behavior of consumers.

Problem Recognition

Information Search

Evaluation of Alternatives

Purchase decision

Post-Purchase Evaluation
outcome:

Conclusion
 The consumers could have the buying decision after the evaluation of
competitors products an services.
 Use the promotional tool and make their diverse image in the
marketplace for increasing the consumers towards Toyota Corrola Car.
 Organization uses the competitive pricing strategy for Toyota Corrola
Car to enhance the sale and sustain their position in the marketplace.

References
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