Investigating Social Media's Effect on Consumer Purchasing Decisions

This research project investigates the influence of social media on consumer purchasing decisions, employing both qualitative and quantitative research methods. The study includes research questions, a questionnaire administered to 30 participants, and an analysis of the data collected. The report explores the impact of social media on buying behavior, the time consumers spend on social media, and the accuracy of information provided. It also examines how social media affects company profits, customer attraction, and innovation. The research design encompasses statistical analysis techniques and ethical considerations, acknowledging limitations. Data analysis reveals key insights, such as the impact of social media on purchasing decisions and the percentage of time people spend on social media. The research also explores whether social media helps companies earn higher profits and the extent to which customer decision-making is affected by social media. Findings are presented through observations and interpretations, offering valuable insights into consumer behavior in the digital age.

RESEARCH PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK...............................................................................................................................................1
2.1 Research Questions...............................................................................................................1
2.2 Research investigation..........................................................................................................1
2.3 Questionnaire........................................................................................................................2
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................2

TASK
2.1 Research Questions.
There are some of the questions which needs to be identified from market so that
company can use such information in great manner.
 How much time people spend on social media?
 How social media is affecting the purchasing decision of people?
 To find the extent to which proper information is provided by social media regarding
product?
 To determine the limit at which people is used to recommend friends and relatives about
the product?
2.2 Research investigation.
Mainly there are two method for conducting the research and those are as qualitative and
quantitative (Chen and Chang, 2012). Basically, quantitative research is such which somewhere
completely depended on some numerical facts and figures as well. This tool does aid in having
an providing the practical, experimental, observational and numerical bonds too. Normally,
mathematical statics are that which has utilised the data collection in great way. Therefore, this
kind of research is such which is mainly used to differentiate in between the past and present to
predict the future alterations. Hence they do use the some measurable data to formulate fact and
also uncover the pattern in research as well. Data collection method is such which do include the
online surveys, paper surveys with the mobile surveys too.
Qualitative method is totally of fully different from the quantitative method as because
they do not rely on some numerical facts and figures. This method is based on the analysation,
interpretation and accumulation of the available information, which is normally performed by the
population in the appropriate manner and with strategies too (Smith, 2014). Moreover, such
method are those which comprise of feedbacks and thoughts who do share some kind of great
personality. Even though this data collection method has vary in using the structured and
somewhere the semi-structured techniques as well. It is such which do include the different
method like focus group, individual interviews and having participation. This is something which
does help in developing the ideas and hypothesis as well for having an quantitative research.
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These two method help company to collect information in great way and thus the
organizations do choose the method according to the requirement.
2.3 Questionnaire.
It is being considered as the accurate method which do provide the range in options
among the population which can choose the cyclic viewpoints in great way. Generally,
interviews are such which is designed in accomplishing the data in various ways and even in
systematic manner as well which does had accuracy of data that could be obtained in various
questions which would be asked and will be analysed as well. Therefore, the survey was done on
30 people to gather various information related to the question being asked (Aral, Dellarocas and
Godes, 2013).
Questionnaire
Name:
Contact No:
Address:
Email id:
Gender:
1.) Does social media affect the purchasing decision of people?
 Yes
 No
2.) What percentage of people spend their maximum time on social media?
 60% to 70%
 70% to 80%
 80% to 90%
3.) Does social media help company to earn higher profit?
 Yes
 No
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4.) Social media is helping company to attract the large customer towards their firm?
 Yes
 No
5.) Information provided by social media is accurate or not?
 Yes, it is
 No, its not there
6.) Social media thus help in increasing the productivity of company or not?
 Yes, it help
 No, it doesn't
7.) what level of percentage the customer decision making is affected by social media?
 Around 50 to 60%
 Around 60 to 70 %
 Around 70 to 80%
8.) Thus social media makes firms to bring innovation and creativity in their product and
services?
 Yes
 No
9.) Does firm think that social media is worth return on investment?
 Yes
 No
 May be
10.) Any recommendation?
…......................................................................................................................................................
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TASK 3
3.1 Use of the appropriate research evaluation technique for study.
Research design.
It is such which create different method and strategy which is there along with various
policies that investigate and also select the integrate elements of report. Research design is such
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which does also contain the various aims and objectives in great way as they have importance
with which they do provide direction in great manner to research activities too (Wang and Wei,
2012). Moreover, this section is such that has an evaluation of aggregation and analysation of
their record as well. Main motto behind conducting an research is such which help to collect the
data and also help researcher to convert various think and information that also analyse different
think in proper manner as it investigate the different criteria with solution as well of research
problem. It is that which does showcase different thing specification that has required to test and
also evaluate theory too. Even though, mutilation method is that as to collect data and
information to make different calculation in order to have an conversion with data as well.
Research approaches
Research approaches are considered as the concept which develop different strategies,
plans and procedure as well that help in having a run in with research program in accurate and
systematic manner (Mauri and Minazzi, 2013). It is such which does make procedure in action
and thus it can contain several steps only which does follow the order and to collect analyse.
Generally content are those which are helpful in making formulating the different policies and
strategies that are necessary in setting up an target for having an investigation that also needs to
do in precise manner. This is such that program is somewhere divided into various parts like
inductive, deductive and adductive research. Deductive is responsible to check the validity and
accountability of theory, even though inductive methodology is such which do contribute in
emerging revolutionary assumption too. Last method is adductive that is responsible for
providing the detail of project. Generally, different approaches, adductive and different thing is
such which do incorporate the existing theory with construct changes.
Data sampling
Statistical analysis technique is such which needs to select and also leads to analyse the
pattern and trend as well with getting large data sized in great manner. Data sampling is
considered as the tool which somewhere utilised in gathering the sample in only at one place in
accomplishing the conduct of research on the topic in right way (Wolny and Mueller, 2013).
Probabilistic criteria and approach is such that help in selection of area with use for conducting
the survey and having an non-probabilistic aspect that also consider the voluntary responses and
feedbacks as well. Generally, it is considered as purposive sampling in with method. Although,
techniques are those that has method and divided into various parts as one with probabilistic and
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non-probabilistic (Rapp, Beitelspacher, Grewal and Hughes, 2013). Moreover, researcher of
company thought to have a sample size of 30 candidates who are the customer of social media
sites with regular and also with short term basis too (Hudson and Thal, 2013). Sampling does
help firms to make an better decision which can help them to have an proper working and can
accomplish their goals and objectives too. Moreover, it is being there that the researcher does not
provide the accurate information in organization which can make them to get affected with
working too.
Ethical consideration
Ethical consideration is that which also appear in with critical manner as because this
section will describe the norms and policies which will make differentiation in between what is
right and what is wrong (King, Racherla and Bush, 2014). It is such that promote pursuit of
knowledge and trust as well which is having an different ethics and into account and thus they
have ethics into the account with false of data that can be eliminated. Ethics are considered with
important to run and also accomplish the project in right context and thus various professionals
in having an type of corporations that has consider various factor which conduct different firm
too. These are those actions which do outline the ethical behaviour of investigator in right
context too. Therefore, codes of different ethical conduct are those which link the honesty,
objectivity, confidentiality and with social responsibility as well (Chu and Choi, 2011).
Limitation
Limitation of research project is such which does occur at the time of investigation and
conduction with the limitation that depend on the nature and having an type of research and its
elements as well (Goh, Heng and Lin, 2013). Basically, essential sector is that which does help in
having minimising and reduction of limitation with conduct research program that according to
set the plans and procedure. In this case, a different check list is formulated so that designing
issues and problems are those that has an great impact on elimination from entire investigation in
right context too.
Negative impact are those which is reduced by the lead researcher and also get higher
result and also has an achievement of different goals that is limited to period of time too (Reza
Jalilvand and Samiei, 2012).
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3.2 Data analysis.
This is such which has different information that has gathered by conducting the research
program and has to collect from various sample and has effective conclusion of entire
investigation. This data of graphs is such which are analysed as beneath.
Theme 1: Purchasing decision?
1.) Does social media affect the purchasing
decision of people?
Observation
 Yes 25
 No 5
Interpretation: Even in today's environment a large population of the country is on social media
and thus they depended on this only and they normally shop online only and spend their
maximum time over social media only. It was required for the company to know that social
media is thus affecting the purchase decision of company and for such the outcome of survey
was as expected. The result was like out of 30 people 25 said that Yes social media do affect the
purchasing power of people and thus remaining 5 people said that No social media is not
affecting the decision power of individuals.
Theme 2: Percentage of people on social media?
2.) What percentage of people spend their
maximum time on social media?
Observation
 60% to 70% 20
8
25
5
Yes
No

 70% to 80% 6
 80% to 90% 4
Interpretation: Even though its there that maximum number of people is on social media and
they perform their every task with the help of social media only and thus for such the company
was looking forward to collect the information regarding as what number of people is spending
their maximum time on the social media and for the such the outcome from survey is like that
out of 30 people 20% individuals spend their time of social media around 60 to 70 and 6%
person are those who uses social media round of 70 to 80 and apart from such 4% are those who
use social media around 80 to 90, which creates hurdle for them and it is somewhere bad as well.
Theme 3: Does help to earn higher profit?
3.) Does social media help company to earn
higher profit?
Observation
 Yes 24
 No 6
Interpretation: Every company does go with better working so that they can earn higher amount
or profit as well and thus for this. Company was identifying that whether they can utilise their
working and technology in better manner and thus to gather information the outcome of survey
9
20
6
4
60% to 70%
70% to 80%
80% to 90%

was like as out of 30 people said that 24 individual person said that Yes social media thus help in
earning a higher profit and which help them to expand their business as well and thus in regard to
this 6 person said that No social media is not helping to earn higher profit in great manner it is
company hard work which make them to have an earning income in right context.
Theme 4: Does it help in attracting the large number of customer?
4.) Social media is helping company to
attract the large customer towards their
firm?
Observation
 Yes 22
 No 8
10
24
6
Yes
No

Interpretation: Many firms are there who work hard and use the social media to attract the large
number of customer in great manner and thus it helps in attaining the increment of sales as well
and earning of income is also there with this and it was required to gather information related to
this particular thing only and thus the outcome of survey is like out of 30 people 22 candidates
are those who says Yes social media is that concept which does help in attracting the large
number of customer in great manner and thus it help company in increasing sales of their product
and services as well and 8 person said that No social media is such which does not help firm to
attract the large number of people towards the entity in right context too.
11
22
8
Yes
No

Theme 5: Information is accurate or not?
5.) Information provided by social media is
accurate or not?
Observation
 Yes, it is 26
 No, its not there 4
Interpretation: Many firms are there who uses the information of social media for their
strategies and decision and afterwards which impact them in various ways and even though they
loose their smooth working too. For organization it is required to analyse the research and
information whether it is correct or not in right context and thus according to survey the outcome
is like out of 30 people said that 26 person was like Yes social media do provide the accurate
information and they can make better decision with the help of such and thus in contrary to this 4
candidates said that No proper information is not provided to companies as because data is based
on assumption which can create hurdle as well.
Theme 6: Social media is increasing productivity?
6.) Social media thus help in increasing the
productivity of company or not?
Observation
 Yes, it help 20
 No, it doesn't 10
12
26
4
Yes, it is
No, its not
there