Research Report: Social Media's Impact on Consumer Behavior

This research project investigates the impact of social media on consumer buying behavior, using Maybelline as a case study. The report outlines the research methodology, including data collection and analysis techniques such as surveys and questionnaires distributed to 20 consumers. The project explores the influence of social media platforms like Facebook, YouTube, and blogs on purchasing decisions, analyzing factors such as consumer awareness, brand communication effectiveness, and the role of social media in the consumer decision-making process. The findings reveal insights into how consumers utilize social media, their purchasing habits, and the factors influencing their buying behavior. The report also addresses ethical considerations and provides recommendations for Maybelline to leverage social media effectively. It also includes tables and graphs to represent the data collected from the consumers.

Research Project

Table of Contents
TASK 2............................................................................................................................................1
2.1 Match resources efficiently to the research question or hypothesis......................................1
2.2 Proposed research investigation............................................................................................1
2.2 Proposed research investigation............................................................................................4
2.3 Record and collate relevant data...........................................................................................4
TASK 3............................................................................................................................................6
3.1 Research evaluation techniques............................................................................................6
3.2 Interpret and analyses the results..........................................................................................6
3.3 Recommendations...............................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................15

Aims:- “To identify the impact of social media on consumer buying behaviour: A case
study on Maybelline”
On the other main objectives of project is describing below:-
 Determine the purchasing behaviour of customers.
 Identifying the influence of social media on consumer decision making process.
 Benefits of modern technology on company performance.
TASK 2
2.1 Match resources efficiently to the research question or hypothesis
This report is supported on the psychoanalyst important distinctive component and
procedure which feeling the buying conduct of emptor through advertisement. There are some
method utilised as a component part of this written report for leading the entire research.
Facilitate subjective procedures is utilized as a part of which subject matter are made for
breakage down the gathered subject matter. There are some important techniques is to be used to
improve the current market environment (Schivinski, 2016). It is aid to manage growth rate and
future development of organisation. It can be change or improve some condition to increase
internal as well as external analytes of organisation. In the same way, Indispensable data is
deepened through examination. In the wake of breakage down message, subject and visual
communication are made and on premiss of it apprehension done by expert. In show think about
psychoanalyst utilized asymmetrical testing method and interrogation scatter to the customer. It
can be change internal working environment with the help of research work.
2.2 Proposed research investigation
Research investigation is to be used different techniques for improve the current working
environment as well as investigation some new factors. This is help to increase market value and
investigation goes done different processes like data investigation, investigation plan of action,
investigating organization, and investigating approaching (Oh, 2017). All motivation are never
disregarded and decently kept in mind while acting activities during undertaking work. In
research methodologies is focus on different factor, which is other aspect to increase working
environment. In research methodologies is inculcated different factor are as follows :
 Research philosophies : In research philosophies is one of the most important part in
research work. This is a cognitive content of all research worker that analyse facts
respect undertaking, going through rating procedure after collection data from capital and
1

alternate beginning is communal nature of all undertaking. After devising becoming use
of data, final outcome are alleged. This is really a real physical process which aims at
cognitive content and accusative of the task. On the other hand, different philosophies
used in research work are interpretvitism and positivism. There are both is most
important and help at the time of research work is done. This is to be change for long
period as well as future improvement. Interpretvitism focus on different models and
theories to be used in research work and different internal factor.
 Research design :- In research design is different tactics and accomplishment to study
the undertaking. It is a kind of content that is enforced by assemblage data or message.
Data can be analysable in nature and resolved out in a descriptiveness method.
Synchronic method is businesslike and effectual method acting (Ngai, 2015). Here all
explanation and models are reasoned and so investigation procedure becomes simpler
than compared to its first step. All such kind of different theories is applied as per the
need in research work or improve market conditions. It is to be describe different factor,
which is applicable for research design.
 Research approaches :- In this context, research approaches is one of the most important
part and focus on other aspects to increase current market value and achieve some
objectives in work place. Two antithetical kind of conceptualisation are reasoned i.e.
deductive and inductive. Inductive plan of attack is delineated in general-purpose to
particular way while deductive approach is reasoned as vice versa. It is from specific to
gross (Venkatesh, 2017). There are some changes is made for the long period as well as
future improvement is made for long time. The inductive approach is used in this
research work as well as future changes in market share.
 Data collection :- In data collection is focus on collect the data with the help of authentic
sources. These course affect types of information, its intention, emplacement of data, and
its frequency and lastly in which formatting it would be drama. This data collection
method acting is very utile for the investigation topic. There are two method of data
collection is used are primary data and secondary data, in this research report is
concentration on secondary data is to be used in research work.
 Data analyse : In research different data is to be used for improve current market
environment. Information can be gathered from essential and auxiliary sources. Analysts
2

gather information all the more particularly through essential sources. In essential
sources, interviews are led by specialists and overviews are finished by Meetings are
completed by and by from individual to individual in which specialists see exercises of
the focused on portion of individuals. Overviews are led by them on vast gatherings and
different exercises are directed (Kim, 2012). In interviews, specialists focus on those
individuals who are effective to give them helpful data and this data comprehends their
venture work. The general population more often than not replies about their propensities,
characteristics, instructive capability and so forth. In information examination, a scientist
takes generally 20 representatives for investigation.
 Research Strategy: A proper procedure is connected to accomplish objectives and
focuses of the task. It is the obligation of specialist that all prerequisites are effortlessly
met and fulfilled through examination process. Very nearly two unique techniques are
taken after i.e. subjective and quantitative. Both these strategies assist them with attaining
their objectives successfully. Subjective technique underscores on models and
speculations of researchers which influence them to comprehend kind of venture
effortlessly. While quantitative strategy is completed analysts for their profound
comprehension. This strategy runs with expository instruments and measurable methods.
Further, quantitative plan of action is a calculative way and subjective technique is a
hypothetical way.
 Sampling :- In this context, to be collect the large amount of information is to be
collected for improve current market share. In command to behaviour this investigation
the questionnaire was made and was apportioned among 20 devour indiscriminately
(Packer, 2011). The inquirer was made in order to realize the influence of societal media
on their buying determination. With the help of research work is focus on different
method is used to improve current marketing plan of action.
 Ethical consideration : In this context, Ethics have to be well thought out as capital data
should be annihilated after analysing. Then in alternate data, mention and citation must
be used. Message should be left-slanting in their own speech and becoming writing.
Citation and mention should be true and reliable. Data should not get revolve,
Nominative data should be blessed becoming. In ethical thinking, all component should
be interpreted into thinking. It is absolute obligation of a investigator to guarantee that all
3

aspects are contented while manual labour a undertaking. A becoming scheme has to be
travel by the research worker; after info is saved. It should be decently exterminated so
that no promote issues are created.
2.2 Proposed research investigation
In order to examine the search for come through the verifiable, after preconditioned an
hard-hitting form about the topic, research worker has taken individualised email id of 20
customers who regularly mechanical phenomenon the commodity and services (Saravanakumar,
2012). Investigator has sent the form to 20 custom-made for taking their reappraisal about the
subject. With assistance of this manner, research worker can collect the message about the
societal media can consumer can able to give response without any biasses.
2.3 Record and collate relevant data
Theme : 1 People is used social media
On the daily base which on the following social media is used ?
Blog 4
Facebook 8
You tube 5
Social blog 3
Total 20
Theme 2 : People purchase the product and services
From how many another years you are buying the
commodity and services? Frequency
Every month 8
Within 6 Months 6
Within one year 3
From 5 year 3
Total 20
4

Theme 3 ; That factor which is affect customer behaviour
At the instance of purchase the product and
employment which factor feeling to your
determination ? Frequency
Geographical factor 5
Demo graphical factor 8
Psychological factor 5
Others 2
Total 20
Theme 4 ; Many people is aware about the social media
Are you cognizant by the word of social media
and its different transmission? Frequency
Yes 15
No 5
Total 20
Theme 5 : Grouping is influenced by the social group media usage
Country unit you influence by the social group
media transmission while influence the
commodity and employ? Frequency
Yes 17
No 3
Total 20
5

Theme 6 : Maybelline is used effective channel of communication
Are you concur that Maybelline used an
effectual transmission channel of societal
media? Frequency
Weakly agree 12
Concur 6
Disagree 1
Strongly disagree 1
Total 20
TASK 3
3.1 Research evaluation techniques
Developmental is characterizes and incorporates all the examination points and target and
gather them and characterizes is the procedure which gather all the data of research venture and
decides their destinations. Developmental likewise incorporates the all exploration ventures
arrange and characterizes in the last. It's additionally decides all the data and investigation all the
aggregate data in the exploration ventures. This procedure additionally leads all the
methodologies of research venture and depict all incorporating research in the task.
Developmental additionally characterizes the related aggregate information of the examination
venture what points and destinations of the exploration ventures.
Meek - Submissive make up one's mind the date's well consecutive process look into
ventures (Pittman, 2016). This represent the all strategies in well ordered process. This
additionally characterizes each procedure of problem solving venture and in conclusion presents
all data. It compliant activity in analyte ventures fictional character the all task well ordered and
moreover leads data forma inquire just about human activity. Meek process in addition implies
it's absolutely identifies with research of all above given. It inquires about tasks make utilize
easygoing task and points. These exploration asses all data about the examination ventures and
6

moreover incorporates message investigation of research venture and make tables and other
strategy which make intercommunicate about development.
3.2 Interpret and analyse the results
Theme : 1 People is used social media
On the daily base which on the following social media is used ?
Blog 4
Facebook 8
You tube 5
Social blog 3
Total 20
18 to 25 year
25 to 40 year
40 to 50 year
50 and above years
Interpretation : From the above graph is show that 20 respondent, out of 4 is use blog, 8 use
Facebook, 5 YouTube and 3 social blogs. This is find that most number of customer is use
Facebook and organisation is to be use Facebook for promotion. This is help to increase the
number of customer in market place. On the other hand, second number is YouTube is use for
promotion new activity.
Theme 2 : People purchase the product and services
From how many another years you are buying the
commodity and services? Frequency
7

Every month 8
Within 6 Months 6
Within one year 3
From 5 year 3
Total 20
Every month Within 6 Months Within one year From 5 year
0
1
2
3
4
5
6
7
8
9
Frequency
Interpretation : From the piece of writing shown that about of the citizenry influence the
commodity and work from the Maybelline every month. From the examination of 20 customers
of Maybelline, 8 custom-made acquisition the merchandise and employment within one calendar
month from the cited venture. On the other extremity 6 customers purchase the merchandise and
work within 6 months from cited undertaking. Thus, from this information it has been analysed
that largely of the client irregularly acquisition the merchandise and employment from cited
undertaking.
Theme 3 ; That factor which is affect customer behaviour
At the instance of purchase the product and
employment which factor feeling to your
determination ? Frequency
Geographical factor 5
8

Demo graphical factor 8
Psychological factor 5
Others 2
Total 20
Geographical factor
Demographical factor
Psychological factor
Others
Interpretation ; From the grouping smitten by the human ecology factor while they acquisition
the merchandise and employment. From the survey of 20 customers of Maybelline, 8 custom-
made impressed by the human ecology factor while they acquisition the merchandise and work.
On the other hand, 5 custom-made affected by the earth science cause and 5 people impressed by
the science factor while they acquisition the merchandise and services in the securities' industry.
Theme 4 ; Many people is aware about the social media
Are you cognizant by the word of social media
and its antithetical transmission? Frequency
Yes 15
No 5
Total 20
9

Yes
No
0 2 4 6 8 10 12 14 16
Frequency
Interpretation : From the above report is focus on grouping are ineffectively aware about the
social media transmission channel. From the survey of 20 customers of the Maybelline, 15
custom-made are well known by the transmission of social media. On the different hand only 5
customised are not properly aware about the term societal media.
Theme 5 : People is influenced by the social media application
Area unit you influence by the social group
media transmission while influence the product
and employment? Frequency
Yes 17
No 3
Total 20
10