This report investigates consumer buying behavior and market psychology related to the Toyota Camry, based on a survey of 15 consumers. The purpose is to understand factors influencing purchasing decisions, including motivation, attitudes, lifestyle, perception, individual and group differences, and culture. Key findings reveal that hybrid features, positive brand perception, fuel efficiency, and lifestyle factors significantly influence consumer choices. The study also examines the impact of cultural background, family influence, and loyalty. Recommendations include focusing on digital marketing, sales promotion, safety features, and family-oriented offers to enhance consumer engagement and brand loyalty. The research uses a close-ended questionnaire and Likert scale to gather data, providing insights into consumer preferences and the effectiveness of marketing strategies. The report explores various factors that influence consumer behavior, such as motivation, perception, attitudes, lifestyle, group differences, and cultural influences, to understand how these factors affect the purchasing decisions of Toyota Camry consumers.