Impact of Consumer Decision-Making on Ryanair's Holiday Package Sales

This report examines the consumer decision-making process in the context of Ryanair's holiday packages. It begins by outlining the stages of consumer decision-making, including need recognition, information gathering, evaluation of alternatives, and the purchase decision. The report then applies this framework to Ryanair's holiday packages, discussing how customers might be influenced by factors such as price, destination, and marketing. It also considers the role of post-purchase evaluation and customer satisfaction. The report concludes that understanding consumer decision-making is crucial for companies like Ryanair to improve customer service and tailor their offerings to meet customer needs. It emphasizes the importance of understanding the buying process to improve customer service and satisfaction. The report also touches upon the relevance of this process to the discount offered on summer vacation packages.

Ryan air’s holiday package
ticket
.

INTRODUCTION
Consumer decision-making is about assessing their needs, gathering information,
evaluating decisions and finally taking a purchasing decision. These motives are
physiological and environmental and economic variables like different cultures,
organization and moral attitudes can be impacted. The project report is based on
product of Ryan air plc. The product is a holiday package which will be being
offered on discount due to summer vacation. The reason of choosing this product
is that customers may attract from this product. This is so because it will be
provided on discount to customers and they might select it for summer vacation.

Consumer decision making process
Consumer decision making process: It can be defined as a type of process in
which an individual takes decision regards to buying a product. This
consists below mentioned steps that are as follows:
• Need- A person who purchases a cold drink or a bottle of mineral water
identifies a need for thirst. In these situations, though, there is typically no
scope for knowledge and determination of alternatives. This move is often
called unmet need identification. The need is a purchasing origin or power.

CONTINUE
• Purchase of product- In this stage, product is being purchased by
customers. This is being done in accordance of proper evaluation of
various product prices
• Evaluation of alternatives- Under this stage, customers make proper
analysis of products available in the market
• Information gathering- In this stage, customers gather information
from market about product which they want to buy

APPLICATION OF FRAMEWORK
• Application of framework- In this aspect, above mentioned process
is being implemented. Herein, below steps for implementation
process is mentioned in such manner that is as follows:
• Selling product- In this stage, product of company is being sold
when customers make proper analysis.
• Taking customer review- After analyzing customer buying process,
in this stage customer’s review is done in accordance of quality of
service.

CONTINUE
Post purchase evaluation- The cycle hasn't stopped simply because a
transaction was made. In reality it is easy to sacrifice sales and company
satisfaction. If a transaction has been made, the buyer must eventually
determine whether or not they are happy with the choice taken. It's
assessed. If a client feels that a mistaken decision has been taken, a refund
could be made.

CONCLUSION
• On the basis of above project report this can be concluded that consumer
buying process is a key aspect. The report concludes about complete
process of Ryan air plc’s all products buying process. In addition,
implementation of customer buying process is also mentioned in the end
part of report. The report articulates that consumer buying process is
crucial for companies in order to take corrective actions regards to better
customer service.

REFERENCES
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• Stankevich, A., 2017. Explaining the consumer decision-making
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• Maniatis, P., 2016. Investigating factors influencing consumer
decision-making while choosing green products. Journal of
Cleaner Production, 132, pp.215-228.
• Wang, Y. and Yu, C., 2017. Social interaction-based consumer
decision-making model in social commerce: The role of word of
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