Analysis of Consumer Buying Decision Process: A Report

This report provides an overview of the consumer buying decision process, detailing the stages involved from initial need recognition to post-purchase evaluation. It begins by outlining the importance of understanding consumer behavior and then proceeds to explain each stage of the process, including information search, evaluation of alternatives, and the purchase decision. The report also considers the role of customer satisfaction and post-purchase behavior. Throughout the report, the example of Ryanair is used to illustrate the application of the consumer buying decision process. The report concludes by emphasizing the significance of understanding and adapting to consumer choices and preferences to make effective business decisions. The provided report is a valuable resource for understanding consumer behavior and its impact on marketing strategies.

Consumer Decision
Making Process &
Consumer Behaviour

Table of Content
 Introduction
 Consumer buying decision process
 Conclusion
 References

Introduction
Consumer buying behaviour process is the method through which
customers try goes through different stages before purchasing
the product . This is essential techniques through which
customers evaluate and search for alternative prior making any
purchase decision.

Consumer buying decision process.
The buying decision process in the method through which organisation
usually try to figure out the buying behaviour of the consumer and
offering them services with higher satisfaction level

Need recognition: This is known as the initial stage where
consumer are aware about the needs that could be satisfied by
the product or service which is offered by the company. At this
stage the person identify the needs as well as the problem and
try to fulfil the needs effectively.
Contd..

Contd..
Information search : This is consider as the second stage where
the customers search for the various option for availing the
services . As nowadays the competition have arises due the
rivals present in the market. In the context of Ryanair the
customers try to search for the alternative in aspect of price,
quality and services.

Contd..
Evaluation of alternatives: With the information the next step
of consumer buying behaviour process is finding out the
alternative present in the market. The consumer usually
present the identify the various alternative of different brand in
airlines and set the choice as per the requirement

Contd..
Purchase decision: After the alternative evaluation the next step is
purchase decision where customers usually tend to purchase the
product after going through all these process. There are factor in
purchase decision. After comparing and analysing all the
alternative consumer reach at the final conclusion that Ryanair
airlines provide better services to the consumers in terms of
services, booking tickets.

Contd..
Post purchase evaluation: This is the final stage of buying
decision making process and the customer make the decision on
the basis of satisfaction level avail by the consumer. In the
context of buying decision process of the Ryanair the consumer
share the personal experience about the airlines and give
feedback regarding the services. This stage consumer usually
give positive as well as negative response on the basis of their
experience.

CONCLUSION
From the above mentioned report it has been analysed that
consumers decision plays an vital role in making quality
decision for the customers. Along with this help individual to
choose quality product from the various option. In each step the
customer act differently as person have different choice and
preferences.

References
Do Paço, A., Shiel, C. and Alves, H., 2019. A new model for testing
green consumer behaviour. Journal of cleaner production, 207,
pp.998-1006.
Drolet, A., Jiang, L., Pour Mohammad, A. and Davis, C., 2019. The
influence of aging on consumer decision‐making. Consumer
Psychology Review, 2(1), pp.3-16.

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