Consumer Buying Behaviour and Marketing Psychology: Apple Laptop

This report examines consumer buying behavior related to Apple laptops. It begins with a survey instrument developed using an online platform, Monkey Survey, and administered to 18 consumers. The survey, comprising 10 questions, investigates various aspects of consumer behavior, including purchasing habits, satisfaction levels, price perceptions, brand awareness, and factors influencing purchase decisions. The analysis reveals key findings, such as the high percentage of consumers who have purchased Apple products and express satisfaction with Apple's laptops. The report explores the impact of marketing strategies, product features, and after-sales service on consumer behavior. The study uses tables and charts to present the data, and provides insights into consumer preferences, brand loyalty, and the factors that influence purchasing decisions. The report concludes by discussing the implications of the findings for marketing strategies and business growth.

Running head: CONSUMER BUYING BEHAVIOUR AND MARKETING
PSYCHOLOGY
Consumer Buying Behaviour and Marketing Psychology

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 2
Table of Contents
Purpose.........................................................................................................................3
Development of a survey instrument............................................................................3
Administration processes.............................................................................................3
Data Analysis and Key Findings...................................................................................3
References.................................................................................................................10
Appendix.....................................................................................................................11

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 3
Purpose
The purpose of the study is to to comprehend the consumer buying behavior of
Apple’s Laptop.
Development of a survey instrument
This tool was effective for conducting this study by entailing an online technique such
as monkey survey. This technique was imperative for obtaining a reliable outcome.
Administration processes
The initial phase is imperative in developing the survey through a questionnaire,
which could consider 10 questions. Subsequently, the survey through questionnaire
was sent by considering different sources as well as gets its reactions in the context
of Apple’s Laptop. The survey through questionnaire was conducted by considering
18 consumers. It could be effective for the attainment of the organizational task.
Data Analysis and Key Findings
Q1 Have you purchased the product of Apple products and services?
ANSWER CHOICES RESPONSES No. of Responses
Yes 94.12% 16
No 5.88% 1
As per the above table, it is stated that 94.12% of consumers have purchased the
product of Apple’s Laptop. It is examined that 5.88% of people were not using the
product of Apple’s products and services. It is also stated that the behavior of
consumer could be influenced by the firm strategy as it could directly impact on the
behavior of consumers. The marketing strategy could be effective for increasing the
awareness of goods and services among the number of consumers. It could also be
effective in increasing the loyalty of consumers to get higher competitive benefits. It
is evaluated that the marketing strategy is effective for the attainment of an
organizational task (Wells, 2014). The promotional tool could facilitate to the firm for
increasing connectivity among business and clients. If an organization has practiced
an effective marketing tool for increasing the success of a business. The
organization could also determine the needs as well as wants of the consumers
towards products and afterward make their products as it would directly affect the

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 4
behavior of consumers. It is examined that business could improve their condition by
increasing the productivity of the firm. It is also examined that clients could be
capable to have the decision in the context of current matter (Foxall, 2014).
Q2 Have you purchased the product from Apple’s Laptop?
ANSWER CHOICES RESPONSES No. of Responses
Yes 82.35% 14
No 17.65% 3
From the above table, it is stated that 82.35% of people have purchased the Laptop
of Apple while 17.65 % were not having the services of Apple. It can be evaluated
that Apple has influenced a huge number of consumers by considering the marketing
management tool. It could be effective for getting a reliable outcome. The marketing
tool is practiced to operate the business activities and the attainment of the
organizational task (Baker and Saren, 2016).
Q3 Are you satisfied with Apple's Laptop?
ANSWER CHOICES RESPONSES No. of Responses
Yes 75.00% 12
No 25.00% 4
The above table demonstrates how much people are satisfied with Apple’s Laptop.
In this, it is evaluated that 75.00% of respondents seek that they are satisfied with
the laptop of Apple while 25.00% of people were not agreed with the same
statement. Thus, it is founded that the organization should be needed to critically
evaluate the factor that might affect the consumer buying behavior as it could be
associated with the internal and external factors (Boush, et al., 2015). These factors
might affect the overall performance of the organization.
Q4 How does the price of Apple’s Laptop compare with others in the industry?
ANSWER CHOICES RESPONSES No. of Responses

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 5
Higher premium price 81.25% 13
Similar premium price 12.50% 2
Lower premium price 6.25% 1
With respect to the above table, it is stated that the price of Apple’s Laptop is a
higher premium as compared with others in the industry. It is quite typical for all the
consumers to have the Laptop of Apples. It is also examined that the organization
could gain their knowledge expectation of consumers and make a decision in favor
of the organization to make a decision accordingly (Zhao, et al., 2014).
Q5 Why you pay for the product premium price?
ANSWER CHOICES RESPONSES No. of Responses
Product feature 43.75% 7
Design innovation 18.75% 3
Availability of software
and peripherals 18.75% 3
Corporate reputation 6.25% 1
High-quality 12.50% 2
After-sales support 0.00% 0
In this, it is founded that 43.75% of respondents seek that Product feature was one
of the imperative factors that affect the consumer for having the products and
services of any particulars organization. 18.75% were seeking that design innovation
and 18.75% think that the availability of software and peripherals could support the
firm for changing the behavior of consumers and make a decision effectively. It is
also stated that the there are many reasons that might be considered by the
consumers for having the services of the firm as it could be known as the Product
feature, Design innovation, Availability of software and peripherals, Corporate

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 6
reputation, High-quality, and After-sales support. Thus, it is founded that organization
should consider such factors for the attainment of the organizational task
(Fernández-et al., 2015).
Q6 Where did you hear about Apple’s product?
ANSWER CHOICES RESPONSES No. of Responses
Advertisement on TV 50.00% 7
Internet 28.57% 4
Newspaper 14.29% 2
From relatives or friends 7.14% 1
Q7 Which part of the product attracts you?
ANSWER CHOICES RESPONSES No. of Responses
User-friendly 26.67% 4
Product quality 53.33% 8
After-sales service 13.33% 2
Brand Reputation 6.67% 1
On the basis of the above table, it is stated that there is a certain factor that affects
the behavior of consumers towards goods and services. It is also stated that 26.67%
of respondents seek that User-friendly nature could more affect the behavior of
consumers for using the goods and services of the firm. Apart from this, it is founded
that 53.33% of people sought that Product quality could influence the people for
purchasing any goods and services in favor of the research matter. Thus, it is
founded that there are certain elements that might be considered by the organization
caused of affecting the behavior of consumer buying behavior as it could be known
as the user-friendly feature, product quality, after-sales services, and brand
reputation. Thus, it is stated that such factors could affect the behavior of the firm
and supports to get higher competitive benefits (Kimmel, 2018).

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 7
Q8 Why do you think Apple's products are more popular than competitors?
ANSWER CHOICES RESPONSES No. of Responses
Marketing and sales 20.00% 3
After-sales service 46.67% 7
Marketing and sales 13.33% 2
Quality and design of a
product 20.00% 3
As per the above table and chart, it is stated that 46.67% of respondents were tink
that After-sales service is unique of Apple as compared to the competitors that retain
them from last many years. Apart from this, 20% seeks that quality and design of the
product could be different from Apple as compared to their competitors. Thus, it is
founded that organization could use marketing and sales method, after sales
services, marketing and sales, and the quality and design of products. These factors
could lead to the organization for affecting consumer behavior and supports to reach
a reliable conclusion (Inoue and Kent, 2014).
Q9 Will, you purchase Laptop of Apple in the future?
ANSWER CHOICES RESPONSES No. of Responses
Yes 87.50% 14
No 12.50% 2
As per the above table, it can be stated that 87.50% of people were believed that
they would purchase the Laptop of Apple in the future while 12.50 % of people
disagreed with the same statement. It is stated the majority of people were happy
with the quality of their products that enables the consumers to repurchase the Apple
laptop. It is also examined that the organization could comprehend customer
relationship management is effective for the attainment of the organizational task. It
is evaluated that the organization could also apply marketing promotional tools that

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 8
might enable to the employees for increasing the awareness of products among the
consumers and support to make the reliable conclusion (Lantos, 2015).
Q10 Which sentence would you see describes Apple’s Laptop?
ANSWER CHOICES Weighted average The weighted average
of Responses
An innovative brand
leader in fashion 29.41% 5
Inspirational and
luxurious brand 41.18% 7
Stand for corporate
culture 5.88% 1
The king of the touch
technology 23.53% 4
As per the above table, it is also stated that there are certain elements that might
demonstrate the Apple’s Laptop named Innovative brand leader in fashion,
Inspirational and luxurious brand, Stand for corporate culture, and The King of the
touch technology. It is also founded that 29.41% of people believed that Apple’s
Laptop Innovative brand leader in fashion, while 41.18% were, seeks that Apple’s
Laptop is Inspirational and luxurious brand and others were not agreed with the
statement. It is also addressed that the there are many factors that might affect to
the organization to affect to the behavior of consumers named Innovative brand
leader in fashion, Inspirational and luxurious brand, Stand for corporate culture, and
The King of the touch technology (Krishna, and Schwarz, 2014). It could directly
affect the business growth of the organization. It is stated that an organization should
be needed to use the motivational tools for motivating to employees for inspiring the
specified consumers to have the decision effectively (Wang, et al., 2014). It is also
stated that the organization should be needed to have an effective decision in the
context of the current matter. The organization should be needed to effectively
evaluate operate the business process and supports to get higher competitive
benefits. It is examined that consumer buying behavior (Plassmann, et al., 2015).

CONSUMER BUYING BEHAVIOUR AND MARKETING PSYCHOLOGY 9
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Appendix

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