Ryanair's Low-Cost, No-Frills Air Travel: A Marketing Analysis

This report provides a comprehensive analysis of Ryanair's consumer buying behavior, focusing on its low-cost, no-frills air travel model. The study examines the consumer decision-making process, including need recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase evaluation, in the context of Ryanair's services. It explores how Ryanair's offerings align with consumer needs and preferences, and how these factors influence customer buying decisions. The report also covers the importance of understanding customer behavior for effective marketing strategies. The report concludes with insights into how Ryanair can further enhance its customer engagement and improve the overall buying experience. It also presents the references used for the study.