Impact of Social Media on Consumer Choices: A Research Report for ASDA

This research report examines the influence of social media on consumer choices, with a specific focus on the ASDA supermarket chain. The report begins with an introduction outlining the topic and factors influencing the research, followed by a critical review of existing literature. It then proposes a social media research plan, detailing objectives, data collection methods (including questionnaires), and data analysis techniques. The research investigates the relationship between social media usage and consumer purchasing decisions, analyzing data using frequency and percentage calculations. The report concludes with recommendations, a comprehensive analysis of the results, and a discussion of the implications for ASDA's marketing strategies. Key areas covered include the impact of social media platforms like Facebook, Instagram, and YouTube on brand awareness, customer engagement, and ultimately, sales and profitability, referencing various research papers and reports to support the findings.

Research Project

Table of Contents
Introduction......................................................................................................................................3
1.1 Topic to be discussed in the research.....................................................................................3
1.2 factors influencing the selection of the research report..........................................................4
1.3 Critical review of the report...................................................................................................5
1.4 Social media research proposal .............................................................................................6
1.5 Appropriate plan and procedures for the research on social media affect consumer choices
in reference to ASDA company . ................................................................................................6
Task 2...............................................................................................................................................7
2.1 what are there sources required to carry out your research and what is the relationship
between research resources’ and the ‘research question or hypothesis’?....................................7
2.2 Questionnaire ........................................................................................................................8
2.3 Record the collected data from participants in the form of a frequency..............................10
Task 3.............................................................................................................................................20
3.1Which evaluation type is more appropriate for the research? ..............................................20
3.2Analyse the result and show them by using frequency and percentage calculations............21
3.2 Make recommendations and justify the answer. .................................................................22
3.3 Present the results and recommendations of the research in a report form and present it.. .22
REFERENCES..............................................................................................................................24

Introduction
Social media is the biggest digital market a company promote firm’s product and services.
Today, the role of social media platform is having a great significance on the business and its
long term profitability. There are various online media such as Facebook, Instagram and You
Tube etc. It can help to update and provide relevant information which are related with the
products and services (Barbanti and et.al., 2014). Through such media platforms they can also
conduct market research and feedback which can help to get customer changing needs and
demand so that they can make their products and services in an appropriate manner. The role of
Innovation and technology is too important which can help to increase their sales and market
revenue which can leads to increase profitability of the business which is one of the common
goal for each and every business unit. The present report is based on the Tesco which is one of
the leading retail business organization. They provide wide range of products and services in an
effective manner. the main purpose of this report is to understand the concept of the social media
in the marketing activities and its impact on the business performance.
Task 1
1.1 Topic to be discussed in the research.
The social media having a large impact on the consumer and its communication tools. There are
various aspects which need to be covered in the research. These chapter can be:
Title: In context of 'importance of social media in Business' and impact of social media on
business or 'Why social media is effective for Tesco”
Abstract: Social media help to connect company to its consumers an d before going on success,
failure and impact of social media on Tesco. First we need to understand what is social media.
Social is e-communication (electronic communication) that help connect one person to another
person and help to connect company to its consumer (Bell, 2014). Social media help to Tesco in
raising website in traffic, set up conversions, increasing brand awareness, developing a brand
identity and positive brand association and improving communication and connection with main
audiences. Social media is very important in Tesco marketing which is done by various social
media sites that help to aware about the company products and services to consumers and these
social media sites are Facebook, twitter, Instagram, Linked-in, Pinterest, YouTube, Reedit and
many more and its include success, failure and impact on Tesco

Research content: Content strategy focus on research and planning. Its give the details and the
proof to know company give importance on content that company audience.
Research question: Research question is an inquiry into a special problem and it is internal step
in project. It is internal research that help to identify the affect of social media on Tesco.
Research methods: To explain of statistics and important to know about experimental structure.
There are two methods and these are quantitative and qualitative research method (Doyle and
Timonen, 2010).
Significance of the report: It help to identify why research research is important and help to
giving proof for the project.
Interpretation: We write interpretation after the analysis all collecting data and it is an short
conclusion. That help to tell what you get after the analysis the data.
Recommendation: this is important to explain and define the results more effective manner tha
help to well determine the project.
Conclusion: In which show short summary about what information and results we get from
project such as show the result of negative and positive impact of social media on Tesco
(Ellingsen, Størksen and Stephens, 2010).
1.2 factors influencing the selection of the research report
There are various factors which having a large impact on the selection of the report.
1. Popularity: Social media help to consumer to find there products and services online and
help of social media sites they can order and become so popular and trendy to buy online
and social media also help to raise brand image (Stevens, Hussein and Manthorpe, 2012).
2. Broadness: Help of internet company can easy to access and gathering the consumers.
data.
3. Is it worthy for the society: Yes, it worthy for society because help of internet they get
information about the company's product and service
4. Project success criteria: Many people interested to fill several feedback in which they
interested so help of internet company can fill online feedback through consumers.
5. Project success factor: these are the success factor of the research project and it is online
feedback and different method of research. And it help to write appropriate conclusion.
So project success factor is important (Frith and et.al, 2010).

6. Easiness in collecting data: help of surveys company can easy to gathering the data.
There are many websites available in which large number of people purchase on daily
basis and help of those websites we can collect the data. Internet is effective medium for
collecting the data (Snyder, 2012).
7. Analysis of the data: after collecting the data they analysis data to get various results
which they want to know and there are many methods to analysis data. It can statistical
and it can be based on surveys
8. Efficiency in gathering data: this is very effective techniques. So collecting the data
various websites where most number of people purchase and thes data help to making
research easy and effective and after analysis the data it provide most important
information (Frith and et. al., 2010).
1.3 Critical review of the report
According to the …. The social media is one of the most suitable platform for establishing and
promotional aspects. The social media is providing various tools and techniques which can be
used by the company in an effective manner. on the other hand, according to the … social media
tools are helps to maintain the relationship the firm’s stakeholders such as employees, customers,
suppliers, government and community. There is various information which required to share with
its stakeholders so that they can motivate and it can create an ideal image of the business
organization in the market. The main aim of the social media platform and its impact on the
customer choices.
According to report of the Deloitte it is determine that most of the customers are influenced by
the social media. In the present scenario, most of the business organizations it can be large or
small are using such platform in to their business (Silverman, 2011). Day by day the number of
internet users are growing they also active on the social media. Therefore, large number of
business units are target their customers through social media and try to advertise their products
and services in an effective manner. Digital media offers business and provide the opportunity
which can be utilized the volume of the business and also help to rapidly increasing the sales of
the business unit. Whereas, there author feels that social media create the product popularity and
use as the way of communication. It having the impact on the buying decisions which are
directly linked with the firm future growth (Hanauer and et.al., 2012).

1.4 Social media research proposal
It is essential for the researcher is that to before conduct the study to make an effective and
appropriate research proposal. A research proposal is a kind of summary of the overall report
which are going to be studies and analyses. It can help to provide the grief of the reports which
having a great significance in the business. In the context of social media research the proposal is
given below:
Background of the study: This is one of the major chapter of a research report which is related
with the introduction about the topic and its other factors which are going to be discussed. There
are two part of this report one is related with the overview of the research and another one is
related with the company background.
Objectives of the study: This is another part of the study which is related with the aims and
objectives of the report. This is one of the significant part where the researchers required to
analyses and evaluate their aims and objectives so that they can make these objectives in an
effective manner (Kirkova and et. al., 2011).
Data collection methods: This is another factors which is related with the data collection method.
In a research report there are two types of data can be used in a report. One is primary data which
can having a great significant of the business. on the other hand, secondary data which is related
with the various information which can be collected by government and other organizations.
Data analyses and interpretation: In the part of the research where the researchers are using
various tools and techniques in order to interpret these data which having a great significance. It
can help to provide the appropriate solution which can help to meet the organizational objectives.
Conclusion and recommendation: This is last chapter of the report which is can provide the
overall conclusion of the report. On the other hand, there are various recommendation which can
help to improve the business performance in an appropriate manner so that they can achieve their
desired goals and objectives (O'Leary, 2013).
1.5 Appropriate plan and procedures for the research on social media affect consumer
choices in reference to ASDA company .
S no. Activities Time consumed in the process in days
1 introduction 2

2 Literature review 5
3 Data collection 4
4 Data analysis 1
5 conclusion 1
According to this research project we have plan to attempt following research on the
topics with references to Tesco a retailer market company. In the first segment which is
introduction of the plan in this we would give a small summarised view about the retail industry
and than we describe about the Tesco company this company will have market share in retail
industry. Tesco use various marketing tools just to attract large number of customers towards
their industry.
Under the second segment which is literature review in this we would collect information about
different ways of social marketing of the product and services. Then we identify the media which
is followed by the Tesco to market and advertise their product.
And then third segment is data collection which is done by the making of questionnaire and fill
the questionnaire by the customers.
Fourth segment is data analysis in which data is analysed by various processes in this graphical
representation of data is included.
and last segment is conclusion in this we have to concluded that the hypothesis is correct by a
given amount of percentage.
Task 2
2.1 what are there sources required to carry out your research and what is the relationship
between research resources’ and the ‘research question or hypothesis’?
There are various resources need to carry out the research report on the topic. Research report is
the summarised report of any research work in which information about different social media
which give opportunity to various companies to advertise their product on their website
(Langlois,and Lapointe, 2010). In this all the social media application like Facebook, Twitter,
Instagram,You tube and various other applications are include it provides very easy way to
advertisement. Tesco mainly use modern way of advertisement according to the modern world

most of the population uses these kind of social media and didn't use old media's like newspaper,
template etc. the company can use various ways of advertising by which they can advertise their
product on social media like on Facebook, Instagram, twitter, the Tesco has to make it's web
page in order to advertise their product and they use different colour symbol for name of the
company which refers legitimacy of the web page. Tesco use you tube for advertising in which
the company need to have a web profile on which the company can upload a video for
advertisement of their product. Company can easily upload as many videos as they want and it
will depend on views and company can earn from you tube also. Researcher has to collect so
many data form various resources (Neuman and Robson, 2012). In Tesco research data is
collected from two sources both primary and secondary for collection of primary data Tesco
have to produce a questionnaire and ask people to fulfil that questionnaire. And for collection of
secondary data they may use various internet and social website as well. Research hypothesis is
making hypothetical question which a researcher need to answer (Lok, 2010).
2.2 Questionnaire
Questionnaire
Name
Age
Gender
Mail Id
Phone number
Q1) which social media you use on a regular basis ?
 You tube
 Facebook
 Twitter
 Instagram
 All of the above
Q2) How much time you spend on social media ?
 Less than 20 minutes
 20 to 60 minutes
 60 to 90 minutes

 More than 90 minutes
Q3) According to you is it easy to find out any product on social media ?
 Yes
 No
Q4) Do you agree that searching on social media is easier than the newspaper ?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q5) To whom you consider while online shopping ?
 Parents
 Friends
 Neighbours
 Siblings
Q6) Do you search about product detail before making a purchase ?
 Always
 Sometimes
 Rarely
 Often
Q7) What encourage you to be interested in social media ?
 Friends
 Peers
 Own decision
 Others
Q8) Through which medium you use social media ?
 Mobile phone
 Laptop
 Personal computer
 Others
Q9) Since How long you been using social media ?
 1 year

 3 year
 5 year
 More than 5 year
Q10) Any recommendation ?
2.3 Record the collected data from participants in the form of a frequency
Q1) which social media you use on a regular basis ?
s. no Respondents
You tube 5
Facebook 6
Twitter 4
Instagram 4
All of the above 1

Interpretation :
As per the above discussion it has been concluded that 5 respondent use you tube. and 6 use
Facebook and 4 use Instagram and 1 respondent use every social media regularly out of 20
respondent.
Q2) How much time you spend on social media ?
Criteria Respondents
Less than 20 minutes 8
20 to 60 minute 7
60 to 90 minutes 3
More than 90 minutes 2
A
B
C
D
E

Interpretation :
As per the above char it has been concluded that 8 persons use social media less than 20 minutes.
And 6 people use 20 to 60 minutes and 3 persons use 60 to 90 minutes and 2 persons out of 20
use more than 90 minutes.
Q3) According to you is it easy to find out any product on social media ?
Criteria Respondents
Yes 18
No 2
A
B
C
D