Consumer Behavior and Market Psychology: Toyota Corolla Car Purchase

This presentation delves into the consumer behavior surrounding the purchase of a Toyota Corolla car. It begins by outlining the needs and wants that drive consumers, differentiating between internal and external motivations. The presentation explores how consumers gather information from both internal sources (memories, family) and external sources (advertising, promotion) to inform their decisions. It then analyzes the evaluation of alternatives and the factors influencing the final purchase decision, such as product quality and availability. Finally, it examines the post-purchase evaluation process, including customer satisfaction and brand loyalty. The presentation concludes by summarizing the key factors influencing consumer behavior and suggests strategies for companies to enhance customer satisfaction through after-sales services. The presentation is supported by academic references to substantiate the claims made about consumer behavior in the context of Toyota Corolla car purchases.

Consumer Behaviour and Market
Psychology
Scholar ID:

Introduction
•This presentation depicts the needs and wants that can lead the
purchaser to shop Toyota Corolla Car.
•It is also assessed that there are different sources used by
customers to shop Toyota Corolla Car like internal and external
search.
• It is also evaluated that alternatives that demonstrate the
attributes of products and services for satisfying the needs as
well as wants. This presentation also defines the available
purchasing tools.
•In addition to this, this presentation evaluates the post-purchase
satisfaction as well as the behaviour of customers.

Need and want that led to the purchase of the
product or service
• The needs and wants of buying are initiated with the internal as well as external
motivation.
• In the context of Toyota Corolla Car, it is addressed that internal motivation is created
from the needs of consumers.
• Personal wants to purchase the Toyota Corolla Car due to different causes such as
household use, presence to friends, and family use.
• Customers can focus on different competitors of Toyota Corolla Car before
purchasing the products (Karimi, Papamichail, and Holland, 2015).
• In such a stage, a customer can make a difference between desired expectations to
the actual condition.
• But, there could be a lack of creativity and innovation in some products of Toyota.
• Along with this, Toyota Corolla Car can be purchased through customers with the
purpose of accomplishing the self-recognition with meeting the social requirements
(Faulds, et. al., 2018).

Internal and external sources of information
• There could be several sources that can be utilized by consumers with respect to addressing
the data from external as well as an internal search.
• The internal search could be related to friends, family, and memories.
• In addition, the external search can be related to promotion, advertising as well as
campaign.
• There could be a high range of households who can be loyal with respect to Toyota Corolla
Car.
• However, while the consumer’s shifts to the middle to higher income group, and then more
influencing factors could be friends and households (Wang, and Yu, 2017).
• The main reason for purchasing the Toyota Corolla Car is a comfort zone.
• A customer can build the trust with the closet individual like personal factors. Moreover,
external factors can be a promotion, advertising as well as the campaign.
• These all play a significant role to buy the products.
• Toyota Corolla Car is a popular brand over its market participants that can support for
persuading the consumers (Oke, et. al., 2016).

Evaluation of Alternatives
•Toyota Corolla Car can generate the alternative
for evaluating its purchaser with respect to
assessing the needs with wants of them.
•A consumer can focus on different alternative
available within the marketplace before
purchasing the product of Toyota Corolla Car.
•There are higher ranks related to Toyota Corolla
Car among key market participants (Rezaei,
2015).

Purchase decision
•Consumers make purchasing judgment about
Toyota Corolla Car by focusing on different
sources such as quality of products and services,
promotions, promotion, and products features.
•Along with this, a purchase relies on the
availability of products decision (Ashman,
Solomon, and Wolny, 2015).

Post-Purchase Evaluation outcome
•As per the opinion of marketers, due to effective post-purchase
evaluation, a consumer can be satisfied from Toyota Corolla Car
and could be loyal for repurchasing the same brand in the future.
•But, when they are dissatisfied because of innovators like they can
shift with respect to other market players (Burlinson, Giulietti, and
Battisti, 2018).
•Cognitive ability also helps a consumer in terms of making an
appropriate decision.
•It can decline through after sales communication with warranties.
•After buying the Toyota Corolla Car, the consumer can perceive
that they really meet their desires (Anninou, and Foxall, 2017).

Conclusion
•According to the above evaluation, it can be concluded that a
consumer has needs and wants of Toyota Corolla Car due to higher
income that shows the brand status in existing scenarios.
•There are different external and internal sources related to data such
as family and friends with promotion and advertisement.
• It can be summarised that there are different buying technique used
by consumers to shop Toyota Corolla Car like online and offline
sources.
• A company can offer different services to consumers after post-
purchasing the product such as feedback forms, review and checklist
in order to influence their behaviour and provides them the higher
extent of satisfaction.

References
• Anninou, I. and Foxall, G.R., 2017. Consumer decision-making for functional foods: insights from a qualitative
study. Journal of Consumer Marketing, 34(7), pp.552-565.
• Ashman, R., Solomon, M.R. and Wolny, J., 2015. An old model for a new age: Consumer decision making in
participatory digital culture. Journal of Customer Behaviour, 14(2), pp.127-146.
• Burlinson, A., Giulietti, M. and Battisti, G., 2018. Technology adoption, consumer inattention, and heuristic
decision-making: Evidence from a UK district heating scheme. Research Policy, 47(10), pp.1873-1886.
• Faulds, D.J., Mangold, W.G., Raju, P.S. and Valsalan, S., 2018. The mobile shopping revolution: Redefining the
consumer decision process. Business Horizons, 61(2), pp.323-338.
• Karimi, S., Papamichail, K.N. and Holland, C.P., 2015. The effect of prior knowledge and decision-making style
on the online purchase decision-making process: A typology of consumer shopping behavior. Decision
Support Systems, 77, pp.137-147.
• Oke, A.O., Kamolshotiros, P., Popoola, O.Y., Ajagbe, A.M. and Olujobi, J.O., 2016. Consumer behavior towards
decision making and loyalty to particular brands. International Review of Management and Marketing, 6,
pp.43-52.
• Rezaei, S., 2015. Segmenting consumer decision-making styles (CDMS) toward marketing practice: A partial
least squares (PLS) path modeling approach. Journal of Retailing and Consumer Services, 22, pp.1-15.
• Wang, Y. and Yu, C., 2017. Social interaction-based consumer decision-making model in social commerce: The
role of word of mouth and observational learning. International Journal of Information Management, 37(3),
pp.179-189.