Analysis of Consumer Decision-Making at Unicorn Grocery in London
VerifiedAdded on  2021/01/01
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AI Summary
This report provides an in-depth analysis of consumer behavior and decision-making processes within the context of Unicorn Grocery, a grocery business located in London. It begins by defining consumer behavior and decision-making, highlighting the psychological and environmental factors that influence purchasing choices. The report then explores various models of consumer decision-making, including economic, passive, and cognitive views, emphasizing the importance of understanding these models for businesses like Unicorn Grocery. A detailed mapping of the consumer decision-making process is presented, from need identification to post-purchase evaluation, using examples related to Unicorn Grocery's products. The significance of mapping the path to purchase is discussed, along with the different levels of consumer decision-making, such as extensive and limited problem-solving, and routinized response behavior. Finally, the report identifies and analyzes the economic, personal, and social factors that influence consumer decisions, providing insights into how Unicorn Grocery can better understand and cater to its customer base. The conclusion summarizes the key findings and emphasizes the importance of understanding consumer behavior for business success.
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