Hospitality Consumer Behaviour and Marketing Influence Analysis

This report delves into the realm of hospitality consumer behavior, examining the factors that shape consumer attitudes and decision-making processes. It explores how consumers choose, purchase, and experience hospitality services, with a specific focus on the Radisson Blu Hotel. The report investigates the influence of cultural, social, personal, and psychological factors on consumer behavior, as well as the impact of digital technology and emerging consumer trends. It further outlines four views of hospitality consumer decision-making: economic, passive, emotional, and cognitive. The study concludes by emphasizing the importance of understanding consumer behavior for success in the hospitality industry, as it enables businesses to meet consumer needs and gain a competitive advantage. The report also includes a comprehensive list of references to books and journals, providing a strong foundation for the analysis.