Consumer Decision-Making Process: A Literature Review

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CONSUMER
DECISION
MAKING
PROCESS

TO

References
• Aksoy, S. and Ozbuk, M.Y., 2017. Multiple criteria decision making in hotel location: Does
it relate to postpurchase consumer evaluations?. Tourism management perspectives, 22,
pp.73-81.
• Ashman, R., Solomon, M.R. and Wolny, J., 2015. An old model for a new age: Consumer
decision making in participatory digital culture. Journal of Customer Behaviour, 14(2),
pp.127-146.
• East, R., Singh, J., Wright, M. and Vanhuele, M., 2016. Consumer behaviour: Applications
in marketing. Sage.
• Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R.,
2016. Social media marketing efforts of luxury brands: Influence on brand equity and
consumer behavior. Journal of business research, 69(12), pp.5833-5841.
• Karimi, S., Papamichail, K.N. and Holland, C.P., 2015. The effect of prior knowledge and
decision-making style on the online purchase decision-making process: A typology of
consumer shopping behaviour. Decision Support Systems, 77, pp.137-147.
• Luce, M.F., 2015. Consumer decision making. The Wiley Blackwell Handbook of
Judgment and Decision Making, 2, pp.875-899.
• Noguchi, T. and Stewart, N., 2018. Multialternative decision by sampling: A model of
decision making constrained by process data. Psychological review, 125(4), p.512.