Consumer Behavior and Marketing: Ryanair's New Product Strategies

This report examines Ryanair's marketing strategies, focusing on consumer behavior and the decision-making process related to its new products, specifically tickets, food, and beverages. It highlights the importance of understanding customer needs, information gathering, and evaluating alternatives. The report details the stages of the consumer decision-making process, including need recognition, information search, evaluation of alternatives, purchase decisions, and post-purchase behavior. It emphasizes how Ryanair can leverage these stages to influence consumer choices and increase sales. The conclusion stresses the necessity for Ryanair to understand and cater to consumer behavior at each stage of the decision-making process to boost ticket sales. The report also references relevant marketing literature to support its analysis.

Marketing

 Consumer buying decision for the ryanair
new product which is tickets, food and
beverages.
 The reason for choosing this product is
because it is the thing which attracts more
customers and customers are influenced by
the food and beverages so ryanair is
focusing on tickets and food beverages.
 .
INTRODUCTION

Consumer decision-making process
 The decision of the consumer and its process involves the identification of the needs of
customers, collect information, evaluate possible choices and then help to take their
decision in buying. The behaviour of customers is determined by the psychological and
economic factors which are influenced by the environmental factors like cultural and
social values.
 The consumer deciding behavior could be a advanced procedure and involves
everything ranging from downside recognition to post-purchase activities. Each
shopper has totally different|completely different wants in their daily lives and these
square measure those wants that build than to create different selections. This renders
understanding and realizing the fundamental downside of the buyer method process for
marketers to create their product and services completely different from others within
the marketplace.

 Need of recognition- Totally wants to determine the developing target markets and the
needs or wants and the available opportunity to advertise their product. For example
ryanair have to recognize that customers want is availability of tickets at low prices.
 Information search- this is the way to know about that what are the opinions of the
customers about our food and beverages. The information regarding our new product is
important thing to grow in the market and increase profitability. Information for our
product can be get through various sources which are commercial sources, personal
sources and public sources.
Consumer decision-making stages

 Evaluation of alternatives- The evaluation are different alternatives which are available into
the market with the lifecycle of ht product. Customers actually compare everything so we
have to maintain the price of our food and beverage because after reviewing everything
customers will buy product so maintain the price and reviews of our product.
 Purchase decision- After done with all stages customer now finally take their decision for
purchasing. So ryanair have to maintain their relation with the markets or also with the
people because they will make their decision on the basis of emotional connections or
marketing campaigns or personal experiences.
 Post purchase behaviour- ryanair have to find out that the product is useful for the
customers or not, they are liking or not. If the product of ryanair matches the expectations
then it will going to serve as a brand ambassador which influence other potential customers.
 .
CONT…

CONCLUSION
 It can be concluded that in order to increase
the sale of its ticket it is vital for the
organisation to understand the customer
buying behaviour and has to follow the
customer at each stage of decision-making
process.

References
Katsikeas, C. S., and et.al., 2016. Assessing performance outcomes in marketing. Journal
of Marketing, 80(2), pp.1-20.