This report presents a research project examining the relationship between discount offers and consumer behavior, specifically focusing on customer satisfaction. The project outlines research objectives, rationale, and research questions, exploring factors influencing customer satisfaction and the impact of discounts. It delves into the scope of the research, providing a literature review that analyzes various theories and models related to discount offers and their influence on customer purchase behavior. The report critically reviews key references, identifying both positive and negative aspects of consumer loyalty and reward schemes. The methodology includes a Gantt chart outlining the project plan and procedures. The research aims to determine the impact of discount offers on customer satisfaction and loyalty, providing recommendations for businesses to improve their marketing strategies. The report analyzes how discount strategies affect customer purchasing decisions and explores the significance of consumer loyalty and reward schemes in the current market. The research utilizes both qualitative and quantitative methods to gather and analyze data, aiming to provide actionable insights for businesses seeking to enhance customer satisfaction and retention. The findings will aid in understanding how businesses can leverage discounts effectively to drive sales and build stronger customer relationships.