Analysis of Consumer Behavior in Hospitality Industry: Travelodge

This report delves into the realm of consumer behavior within the hospitality sector, with a specific focus on Travelodge. It explores the various factors influencing consumer decisions, including cultural factors and the impact of digital technology. The report highlights how cultural beliefs and values shape consumer buying behavior. It also examines the significant role of technology, particularly social media, in influencing consumer choices and booking patterns. The study emphasizes the importance of understanding consumer behavior for businesses like Travelodge to thrive in the competitive hospitality market. The report concludes by discussing the advantages and disadvantages of Travelodge's strategies, as well as the importance of planning and consumer mapping. The report utilizes research to support its findings and provides insights into the ever-evolving dynamics of the hospitality industry.

HOSPITALITY
CONSUMER
BEHAVIOUR AND
INSIGHT

TABLE OF CONTENT
Introduction
Various factors influencing consumer behavior in hospitality industry
Impact of consumer behavior in technology changes
Conclusion
References

INTRODUCTION
Hospitality industry is the industry which provides their services to its customers and
the customer are the main and essence in their hospitality industry.
Travelodge is the second largest brand in hospitality industry in united kingdom.
In this project main emphasis on the customer review, mapping process and buying
behavior of the consumer in the hospitality industry

VARIOUS FACTORS INFLUENCING CONSUMER BEHAVIOR IN HOSPITALITY
INDUSTRY
Cultural factors- in this world there are different culture, beliefs and these beliefs and
cultures is followed by different people all over the world(Clark and Wood, 1998).
Consumer follow different types of ideology and different cultures which impacts on
the consumers buying behavior.
Cultural is a part of society and the want is the important factor for the consumer's
behavior.

IMPACT OF CONSUMER BEHAVIOR IN TECHNOLOGY CHANGES
Digital technology
Technology in these days most used in every sector of the business. Technology changes in
hospitality industry has now improved the whole industry to grow more fast and rapid changes in the
market has made, now the social media network are grown and make a mark in the market everywhere
where this helps the customer as well through this digitization of booking provides customers a
platform to book and see the clear picture of the hotel.

CONCLUSION
We find that Travelodge has a large share in the market as in the hospitality industry from last 15 years.
Travelodge was the first budget hotel who promotes itself on the T.V.
And also get 75% more customers and also had large profit as surplus after promoting. This brand
company has few disadvantages and drawbacks which is now worked upon with effecting planning
and consumer mapping.

REFERNCES
De Mooij, M., 2019. Consumer behavior and culture: Consequences for global marketing and
advertising. SAGE Publications Limited.
Gupta, V., 2019. The influencing role of social media in the consumer’s hotel decision-making
process.Worldwide Hospitality and Tourism Themes.
Hofacker, C.F., Malthouse, E.C. and Sultan, F., 2016. Big data and consumer behavior: Imminent
opportunities. Journal of Consumer Marketing.33(2). pp.89-97.