Consumer Behavior and Marketing Psychology Report: Laptop Purchase
VerifiedAdded on 2022/09/29
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AI Summary
This report analyzes the consumer behavior and marketing psychology behind a laptop purchase. It begins with the identification of a need, driven by the requirement for frequent travel and the limitations of an older computer. The report explores the evaluation of information sources, including colleagues, customers, and online resources, highlighting the shift from offline to online research due to unfamiliarity with local dealers. The analysis then delves into the evaluation of alternatives, focusing on factors like weight, display, and processor, leading to the selection of an Acer laptop. The impact of purchase methods, both online and offline, on the decision-making process is discussed, along with the post-purchase behavior and satisfaction with the chosen product. The report concludes with a reflection on the purchase decision and its alignment with the consumer's needs, supported by a bibliography of relevant sources.
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