Consumer Loyalty and Reward Schemes: A Case Study of Marriott Hotel UK

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Added on  2023/04/04

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To understand the impact of
consumer loyalty and rewards
schemes: A study on Marriott hotel
UK” .
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Objectives:-
To understand conceptual frame work of consumer loyalty and reward scheme.
To identify impact of rewards scheme on performance of Marriott hotel
To analyses the factors that impact on consumer loyalty at Marriott hotel
To investigate whether consumer loyalty and rewards work in the Marriott hotel UK or
not.
To recommend strategies to raise customers loyalty for the services of Marriott hotel UK.
Research Question:
What is the conceptual frame work of consumer loyalty and reward scheme.
What is the impact of rewards scheme on performance of Marriott hotel
What are the factors that impact on consumer loyalty at Marriott hotel.
Aim and Objectives
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Theme 1:Satisfaction of customers from the products
and services provided by Marriott
Yes No
0
2
4
6
8
10
12
14 13
7
Frequency
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Theme 2: Loyalty towards the products and services of
Marriott
Yes No
0
2
4
6
8
10
12
14
16 15
5
Frequency
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Theme 3:Reward schemes at Marriott
Yes No
0
2
4
6
8
10
12 11
9
Frequency
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Theme 4: Services of Marriott are worth the
price or not
Agree Strongly agree Disagree Strongly Disagree
0
1
2
3
4
5
6
7
8
9
10
5
9
4
2
Frequency
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Theme 5:Factors affecting the buying decisions of
customers
Price Location Quality of service
0
2
4
6
8
10
12
4
6
10
Frequency
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Theme 6: Effectiveness of reward schemes to attract
majority of customers
Very effective Less effective Not at all effective
0
1
2
3
4
5
6
7
8
9
10
9
5
6
Frequency
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Theme 7:Need for improvements in services of
Marriott
Yes No
0
2
4
6
8
10
12
14 13
7
Frequency
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Theme 8: Applying the reward schemes over premium
services or all services
Premium services only All type of services
0
2
4
6
8
10
12
14
16
18
20
18
2
Frequency
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Thank You !!
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