The Impact of Consumer Behavior on Toyota Corolla Sales

This assignment delves into the realm of consumer behavior, specifically focusing on the Toyota Corolla. It explores the needs and wants that drive consumer interest, examining both internal and external influences on purchasing decisions. The analysis includes an evaluation of alternative options available to consumers, the various buying techniques employed, and the importance of post-purchase satisfaction. The assignment references several scholarly articles to support its findings, including studies on the impact of pricing, the role of social media, impulse buying, consumer awareness of green products, and the influence of promotional tools on consumer behavior. The conclusion emphasizes the significance of understanding consumer behavior in the context of the automotive market. References are provided for further exploration of the subject.

Consumer Behavior and
Market Psychology
Scholar ID:

Introduction

Needs and wants that
may lead to buy the
Toyota Corolla Car

Internal as well as
external sources for
information

Alternative of Toyota
Corolla Car

Available buying
techniques

Post-purchase satisfaction
and behavior.

Conclusion
• Customers have needs and want of Toyota Corolla Car
because of their higher income.
• There are several internal as well as external sources of
data.
• The company provides several facilities after post-
purchase of customers.

References
• Al-Salamin, H. and Al-Hassan, E., 2016. The impact of pricing on consumer buying behavior in Saudi Arabia:
Al-Hassa case study. European Journal of Business and Management, 8(12).
• Chowdhury, P.P., 2019. Role of use of Social Media on Effective Buying Decision Process: A Study of
Consumer Buying Behavior in the Context of Bangladesh Market. Asian Journal of Management, 10(1),
pp.53-60.
• Darrat, A.A., Darrat, M.A. and Amyx, D., 2016. How impulse buying influences compulsive buying: The
central role of consumer anxiety and escapism. Journal of Retailing and Consumer Services, 31, pp.103-108.
• Kaur, M. and Bhatia, A., 2018. The impact of Consumer Awareness on buying behavior of green
products. International Journal of Scientific Research and Management, 6(04).
• Ramya, N. and Mohamed Ali, S.A., 2016. Factors affecting consumer buying behavior. International journal of
applied research, 2(10), pp.76-80.
• Rana, J. and Paul, J., 2017. Consumer behavior and purchase intention for organic food: A review and research
agenda. Journal of Retailing and Consumer Services, 38, pp.157-165.
• Shamout, M.D., 2016. The impact of promotional tools on consumer buying behavior in the retail
market. International Journal of Business and Social Science, 7(1), pp.75-85.
• Shoham, A. and Gavish, Y., 2016. Antecedents and buying behavior consequences of consumer racism,
national identification, consumer animosity, and consumer ethnocentrism. Journal of International Consumer
Marketing, 28(5), pp.296-308.