Consumer Behaviour and Marketing Psychology Survey Sample Analysis

This report presents an analysis of a consumer behavior survey focused on the Lamborghini Aventador. The assignment, part of the MBA404 Consumer Behaviour and Marketing Psychology course, requires a survey of at least 15 participants who have recently purchased the chosen product or service. The report includes a 10-question survey created using SurveyMonkey and a six-page summary, analysis, and discussion of the key findings. The analysis explores the driving forces of perception, attitudes, motivation, group and individual differences, culture, family, and lifestyle that influence consumer behavior and purchasing decisions. The report incorporates consumer behavior theories and concepts discussed in weeks 5 to 8, providing insights into the consumer buying process, brand perception, and factors influencing purchase decisions for luxury automobiles. The study aims to understand consumer motivations and the effectiveness of marketing strategies in influencing consumer behavior in the luxury car market, specifically focusing on the Lamborghini Aventador.