Hyper-Growth Consumer Markets and Global Supply Chain Dynamics in Asia

This report examines the effects of hyper-growth consumer markets on global supply chains, particularly within the Asian markets. The report begins by highlighting the increasing consumer demand and the subsequent impact on commodity markets. It then outlines the challenges faced by manufacturers and producers in adapting to these shifts, emphasizing the need for innovative supply chain strategies. The methodology involves a qualitative approach, utilizing documentary reviews and secondary data analysis from various sources. The study aims to establish strategies for managing the hyper-growth of consumer markets, focusing on the challenges and mitigation strategies within the Asian context. The analysis involves identifying and interpreting research themes using textual data. The report concludes with a discussion of the implications of these findings and suggestions for future research. This report aims to provide a comprehensive analysis of the complex relationship between consumer market growth and global supply chains.

HYPER-GROWTH CONSUMER MARKETS AND
ITS INFLUENCE ON GLOBAL SUPPLY CHAIN OF
COMMODITIES IN ASIAN MARKETS
Presented by
Student affiliation
 Supervisor:
 Date:

Introduction
Across the world there have been a
continental shifts in consumer rates in
several markets. The shift of consumer
originates from the term hyper-growth of
consumers. The term represents a super
demand of commodities rising from
population which continues to bulge every
year (Marti & Garcia , 2014).

Cont’d…
Manufacturers and producers have to look for
other suitable supply chain to ensure goods
are available for consumption in their own
countries. The shift in global dynamics and
changes in internal processes is compelling
retailers, producers, and manufacturers to
challenge the normal norm and formulate
other suitable supply chain strategies.
Innovative supply chain strategies have
become the competitive cutting edge for
business to succeed.

Statement of the
problem
 The total population in Asia is estimated to be
about 2.5 billion individuals and is set to multiple
every coming year (Saslavsky, 2014)
 The increase in demand for commodities in Asia
has led to a hyper market for commodities. The
global supply chain has been affected both up
stream and lower streams.
 Based on consumption shifts in today global
market the manufacturers have to continue
adopting quicker supply chain strategies. The
challenge is on which suitable strategies or
approaches can be adopted to tackle the problem.

Research aims and objectives
The study will then aim to establish strategies
for global supply chain that can be used to
manage the hyper-growth of consumer markets
in Asia. Then the study will be guided by the
following objectives:
 To establish the challenges posed by growth of
hyper consumer markets on global supply
chain in Asia
 To establish strategies used to mitigate hyper-
growth of consumer markets affecting global
supply chain in Asia.

Methodology
 The study will employ qualitative approach in
the study. Documentary review research
design will be used in order to provide
explanation of objects being investigated by
the study (Kothari, 2012).
 Secondary data will be collected from various
sources to give meaning to the study. The
secondary data collected from books, credible
magazines, and peer reviewed journals.
 . A panel of experts will be constituted to
ensure relevant content are selected for the
study from the secondary sources.

Continued…
 Data collected, organized, coded and analyzed
qualitatively. The process of analysis will
involve identification, examination and
interpreting research themes using textual
data and identifying patterns to be followed
(Kothari, 2012).
 The study will employ then a ‘Jig Jaw’ puzzle
method to pieces together related texts and
data to provide a meaningful report.

References
Kothari. C.R . (2012). Research Methodology. New Delhi:
New Age International Publishers.
Marti & Garcia . (2014). The importance of the logistics
performance index in international trade. Applied
economics, 46(24), 2982-2992.
Saslavsky, D. (2014). Facilitating international
production networks: the role of trade logistics. The
journal of international trade & economic
development, 23(7), 979-999.
Schlegelmilch, Bodo . (2013). Global Marketing Strategy.
New York: Springer International Publishing:.