Consumer Behavior and Marketing Psychology Report: Coca-Cola Analysis

This report provides an analysis of consumer perception and behavior towards Coca-Cola, based on a survey of 20 participants. The report examines various factors influencing consumer purchase decisions, including perception, attitude, motivation, and the impact of family and culture. The methodology involved creating a 10-question survey using Survey Monkey, followed by data analysis and interpretation. Findings reveal that taste is a primary motivator for purchase, while the product's nutritional value receives mixed reviews. The report also explores the influence of pricing, packaging, and brand awareness on consumer attitudes. The analysis aligns consumer behavior theories with survey responses, offering insights into Coca-Cola's market performance and potential areas for improvement. The report concludes by discussing the implications of these findings for Coca-Cola's marketing strategies and brand management.